Lifecycle Marketing Lead - Growth
About the role
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is looking for a Lifecycle Marketing Lead – Growth to own lifecycle strategies across Apparel & Accessories, Refer a Friend, and the promotional calendar. This role is ideal for a highly analytical marketer who can move seamlessly between strategy and execution. You’ll dig into performance and member data to identify opportunities, form hypotheses, and translate insights into action. With an experimentation-first mindset, you’ll test and learn quickly, continually finding new ways to engage members and drive measurable business impact. The ideal candidate is a member-centric, data-driven marketer who can move seamlessly between strategy and execution. You know how to turn insights into action, test and learn quickly, and continually find new ways to engage members and drive measurable business impact. This role is based in the WHOOP office located in Boston, MA; relocation may be required.
Responsibilities
- Own the lifecycle strategy and performance for Apparel & Accessories, driving product discovery, cross-sell, repeat purchase, and incremental bookings.
- Own the Refer a Friend lifecycle strategy, identifying and testing opportunities to increase awareness, participation, and referral activity.
- Lead the lifecycle promotional calendar, defining how promotional moments come to life across owned channels while balancing growth goals with the member experience.
- Translate member behavior, performance data, and business insights into strategies, experiments, and growth opportunities.
- Own the test-and-learn cycle from hypothesis through measurement, interpreting experiment results and using learnings