Growth Marketing Lead, Lifecycle
About Us
Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, automating the entire transaction process from discovery to financing. In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started.
About The Role
We're looking for a strong marketing generalist to be a key driver of growth and retention. You'll architect distinct journeys for buyers and sellers, converting, re-engaging, and streamlining the buying and selling experience. This is a versatile role on a lean team, requiring intimate understanding of the customer journey, marketing mix, and broader business goals. You'll build this function from close to zero, with a strong creative team and a talented product team to support your programs.
- Build and scale our owned channels.
- Architect and execute programs for both sides of the marketplace across email, SMS, and push.
- Drive customer success and revenue growth through our most direct channels.
- Turn users into customers.
- Help new users find success on the platform, quickly.
- Turn prospective buyers and sellers into transacting customers by understanding their needs and creating touch points that move them forward.
- Turn customers into advocates.
- Build referral, affiliate, and advocacy programs that turn successful customers into repeat users and growth drivers.
- Retain and re-engage.
- Drive repeat transactions and customer engagement post-sale.
- Map user journeys and identify opportunities and triggers to re-engage.
- Balance supply and demand.
- Use lifecycle programs to improve liquidity, engagement, and transaction volume across both sides of the marketplace.
Required
- Bachelor’s degree from an accredited university
- 4+ years of experience owning lifecycle marketing in a high-growth company
- Experience building and scaling lifecycle programs hands-on
- T-shaped: deep in lifecycle and versatile across growth and marketing
- Fluent with Customer.io or similar platforms and comfortable in the data behind it
- Comfortable co-designing systems with engineering and spec'ing out the right events/triggers to feed the system
- Comfortable testing and iterating quickly with analytical rigor
- Thrives with high autonomy in an early, ambiguous environment
Nice to Have
- Experience scaling marketplace businesses
What We’re Looking For
- You love the energy of a high-growth environment where every day looks a little different
- You’re able to go deep on lifecycle marketing but can think and work like a generalist
- You have good judgment, high integrity, and a no-task-too-small mindset
Compensation Range
$120K - $175K