Lead, Lifecycle Marketing

About the Opportunity

Founded in 2013, this organization operates in the home services industry, providing software solutions that help professionals manage and grow their businesses. They address challenges faced by home service providers by offering tools for scheduling, dispatching, payments, and more, enabling these professionals to streamline operations and improve their service delivery. The company supports over 50,000 businesses and aims to help its users save time and operate more profitably. The LEAD, LIFECYCLE MARKETING is responsible for managing and optimizing multi-channel lifecycle marketing campaigns including email, SMS, and in-app messaging. This role focuses on enhancing customer engagement and driving conversions by developing strategies, overseeing execution, and analyzing performance across channels. The position collaborates with various teams to ensure campaigns are personalized, timely, compliant, and aligned with broader marketing objectives, ultimately contributing to business growth.

Responsibilities

• Develop and implement lifecycle marketing strategies across email, SMS, and in-app messaging
• Create dynamic, personalized content using Liquid and Mustache logic
• Configure and troubleshoot webhooks to connect marketing platforms with product, CRM, and third-party tools
• Collaborate with product, data, martech, and engineering teams to define event tracking and data for campaign triggers
• Work with content and design teams to tailor campaigns to customer segments
• Segment customer lists and apply personalization
• Build and deploy accurate email campaigns
• Conduct A/B testing to optimize engagement and conversions
• Maintain lifecycle marketing calendar for cohesive messaging
• Ensure compliance with GDPR, CAN-SPAM, TCPA, and SMS guidelines
• Monitor and analyze campaign performance and provide insights

Requirements

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
• Over 5 years of experience in email marketing, SMS, and in-app messaging campaign management
• Proficiency in HTML, CSS, and JavaScript relevant to email campaigns and landing pages
• Experience with Liquid and/or Mustache templates for personalized content
• Understanding of customer data models, segmentation, and event-based triggers
• Proven success with A/B testing and personalization strategies
• Knowledge of email and SMS compliance regulations
• Experience with customer data platforms such as Segment, mParticle, or RudderStack is a plus

Pay

The expected salary range for this role is $83,600 to $104,000 plus equity, with final compensation based on skills, experience, and location.

Benefits

• Medical, dental, vision, and disability insurance
• 401(k) retirement plan
• Paid parental leave