Lifecycle Marketing Fundraising Manager

About the role

The Lifecycle Marketing Fundraising Manager will join the Marketing & Communications team at the Breast Cancer Research Foundation (BCRF). BCRF is the largest private funder of breast cancer research in the world, founded in 1993 by Evelyn H. Lauder. This role focuses on deepening donor engagement, improving retention, and maximizing lifetime value through integrated marketing & fundraising campaigns.

Primary Responsibilities

• Develop and execute lifecycle marketing strategies that support donor retention, reactivation, and increased giving.
• Launch and grow the sustainer program in partnership with BCRF’s Development team and integrated agency.
• Lead the signature event email program in partnership with BCRF’s internal Development team and agency partners, QA, segmentation, deployment, and reporting.
• Own and optimize BCRF’s holistic email marketing program, inclusive of welcome series, stewardship journeys, impact updates, appeals, and re-engagement campaigns.
• Build and maintain automated marketing workflows to move supporters through the donor funnel.
• Partner with MarComms, Development, and Agency Partner teams to support multi-channel fundraising campaigns, integrating email, direct mail, paid social media, and SMS where appropriate.
• Conduct regular A/B testing and performance analysis to improve campaign effectiveness and donor retention.
• Collaborate with internal BCRF team and agency partner on content strategy, ensuring all messaging is mission-aligned, donor-centric, and compelling across segments.
• Work with internal Data and CRM teams to create dynamic segments based on donor behavior, giving history, engagement, and demographics.
• Set and track KPIs, including open and click-through rates, conversion, retention, churn, and donor lifetime value.
• Stay informed on nonprofit fundraising trends and best practices in email marketing and supporter engagement.

About You

• You are a strategic and data-driven fundraiser and marketer with a strong understanding of nonprofit fundraising, audience segmentation, and marketing automation, and are passionate about storytelling, donor stewardship, and driving measurable results.
• You are a cross-functional collaborator and an organized, proactive team player. You have a passion for the mission and work of BCRF.
• You have at least 4 years of experience in lifecycle, retention, or email marketing and fundraising, preferably in a nonprofit or fundraising-focused role.
• You have prior experience across multiple fundraising and communications channels, including, but not limited to email, social media, and SMS.
• You have strong knowledge of email marketing platforms and production, testing, and deployment skills.
• You have experience with marketing automation, segmentation, and campaign analytics.
• You have excellent copywriting and editing skills with a keen sense of how to motivate action through email.
• You have the ability to analyze performance data and translate insights into actionable improvements.
• You have strong project management skills and attention to detail.
• You have superior oral and written communication skills, able to express the mission of BCRF with clarity and passion.
• You are mission-aligned, collaborative, and comfortable working cross-functionally.
• You have proficiency with donor databases, Raiser’s Edge/NXT preferred.
• You have familiarity with fundraising best practices and donor stewardship.
• You have experience with SMS or direct mail campaign integration.
• You have proficiency with Microsoft Office.

Compensation and Benefits

This is a full-time exempt role. The salary range for this role is $70,000.00 Annually to $80,000.00 Annually. Our compensation package includes an exceptional benefits package focusing on employee physical, mental and financial wellness. More specifically we offer:

• Medical, dental and vision coverage from the first day of employment; with the election of certain medical plans, BCRF helps significantly defray the cost of out-of-pocket expenses with contributions to a health reimbursement account or heath savings account.
• The opportunity to enroll in pre-tax Commuter Transit, Flexible Spending Account or Health Savings Account and Dependent Care Account from the first day of employment.
• 401K, with up to a 5% match each pay period; employee contributions and any match are immediately fully vested.
• Paid parental leave offering 18 weeks of 100% paid leave for a birthing parent and 12 weeks 100% paid leave for non-birthing parent.
• Paid Time Off including:
• 15 days of annual vacation time, increasing with length of service
• 7 days of annual paid sick time
• Paid holidays along with BCRF wide half days and summer Fridays

To Apply

Please submit a CV and cover letter expressing your intention to apply for the role. After uploading your CV, please select the "upload attachment" option on the next screen to provide your cover letter.

Our Commitments

BCRF upholds an equal opportunity employment policy and employs personnel without regard to race, creed, color, ethnicity, national origin, ancestry, religion, sex, sexual orientation, gender identity or expression, marital status, age, physical or mental ability, veteran status, military obligations, genetic information, or any other basis protected by applicable law. This policy applies to all applicants, employees, consultants, third-party workers.

Pay Range

$70,000.00 Annually to $80,000.00 Annually