Lifecycle Marketing Coordinator

Fox Corporation produces and distributes content through leading brands like FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group. We focus on culturally significant content and operational excellence, empowering creators and strategic thinkers.

About the role

FOX launched a new subscription streaming service delivering news, sports, and entertainment directly to consumers. This role supports strategic marketing initiatives to drive awareness, acquisition, and growth, working across FOX business units and internal teams in marketing, editorial, product, and business intelligence.

The Lifecycle Marketing Coordinator will support customer lifecycle marketing for FOX One and other growing businesses within the app, including FOX News, FOX Business, FOX Weather, FOX Sports, FOX Entertainment, FOX Deportes, FOX Local Stations, FOX Nation, Big Ten Network, and more. The ideal candidate is passionate about customer journeys, audience segmentation, and performance marketing.

Responsibilities

• Serve as the day-to-day lead for lifecycle marketing campaign execution across FOX One, coordinating initiatives from strategy through deployment across email, push, in-app messaging, and other owned channels.
• Collaborate with business units and brand leads to gather lifecycle objectives, audience segments, messaging priorities, promotional calendars, and KPIs.
• Coordinate with internal teams (design, operations, merchandising, product, analytics) to develop and deliver assets for acquisition, onboarding flows, engagement campaigns, promotional sends, and retention programs.
• Manage and maintain a centralized lifecycle campaign calendar, ensuring alignment with programming, product launches, tentpole events, and acquisition initiatives.
• Track campaign timelines, approvals, QA processes, and deployment milestones using project management tools.
• Monitor and report on campaign performance (open rates, CTR, conversion, retention) and generate actionable insights to optimize messaging, timing, segmentation, and frequency.
• Support A/B testing initiatives to improve engagement and conversion across the customer journey.
• Operate with agility in a fast-paced environment, adapting to shifting priorities and evolving business needs while maintaining high execution standards.

Requirements

• Bachelor’s Degree in business, marketing, or a related field.
• 1–3 years of experience in lifecycle marketing, CRM, email marketing, or campaign coordination.
• Strong understanding of customer lifecycle strategy, including acquisition, onboarding, engagement, retention, and winback programs.
• Hands-on experience with marketing automation platforms (e.g., Braze).
• Proven ability to manage multiple campaigns, timelines, and stakeholders with exceptional attention to detail.
• Strong analytical skills with experience tracking performance metrics and using analytics tools (e.g., Google Analytics, Amplitude, Adobe Analytics).
• Experience with segmentation logic, audience targeting, and A/B testing methodologies.
• Effective communicator able to align cross-functional teams (marketing, product, data, creative, engineering).
• Experience with project management tools (e.g., Google Workspace, Airtable, Jira, Monday.com).
• Familiarity with subscription, streaming, media, or entertainment businesses is a plus.
• Regular on-site attendance (minimum 3 days per week) is required.

Benefits

• Medical, dental, and vision insurance.
• 401(k) plan.
• Paid time off and other benefits in accordance with applicable plan documents.
• Union-represented employees’ benefits follow the applicable collective bargaining agreement.

Pay

The pay range for this role is $23.50–$43.27 per hour, with the final offer dependent on education, skills, experience, and location.

Schedule

This role requires regular on-site attendance a minimum of 3 days per week.