Legal Marketing Technology Manager

About the role

The Marketing Technology Manager is responsible for overseeing the daily management, implementation and optimization of the firm’s marketing technology ecosystem within the CRM and ERM systems. This role plays a vital role in ensuring data integrity and accuracy while supporting system upgrades and platform transitions. The Marketing Technology Manager works closely with attorneys and support staff to maintain the validity of client and contact information, including names, titles, company affiliations, and addresses. By ensuring the accuracy and timeliness of this data, the position has a direct impact on the firm’s marketing, business development, and client relationship initiatives. Key responsibilities include training, process development, data analysis, data change management, research, list management, queries, auditing, and reporting.

Responsibilities

• Serve as the primary owner of the firm’s CRM and ERM platforms.
• Oversee and manage the alignment