Legal Marketing Technology Manager

We need to output HTML fragment with sections: About the role? The job summary is given. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when posting has real specific content. We have job summary: can be "About the role". Responsibilities: list of duties. Requirements: maybe "Minimum Requirements". Qualifications: maybe "Other Requirements"? Actually "Other Requirements" includes equipment, physical, mental, work environment. Could be "Qualifications". Skills: maybe not explicit but we can infer from requirements: communication, analytical, etc. Could include a Skills section if we have content. Benefits: listed: Paid time off, Health insurance, Vision and Dental Insurance, 401k (with employer match), life insurance, and many others. So we have Benefits. Pay: Salary range $130,000 - $150,000 dependent on location and experience level. So include Pay. Schedule: Not mentioned. No schedule info. So omit Schedule. We must not repeat job title as heading. No Job ID. We must remove boilerplate: EEO, etc. Also remove "Please reach out for a comprehensive list of benefits provided." but we keep benefits list. We need to preserve all substantive info. Use

• for any list of duties/requirements/benefits. Use

  for prose. We need to decide sections: About the role (job summary). Responsibilities (essential job duties). Requirements (minimum requirements). Qualifications (other requirements? maybe combine). Skills (maybe derived from requirements: communication, analytical, problem-solving, prioritize, etc). Benefits. Pay. We must not create sections with filler like "commensurate with experience". Not relevant. Let's extract content. Job Summary paragraph: "The Marketing Technology Manager is responsible for overseeing the daily management, implementation and optimization of the firm’s marketing technology ecosystem within the CRM and ERM systems. This role plays a vital role in ensuring data integrity and accuracy while supporting system upgrades and platform transitions. The Marketing Technology Manager works closely with attorneys and support staff to maintain the validity of client and contact information, including names, titles, company affiliations, and addresses. By ensuring the accuracy and timeliness of this data, the position has a direct impact on the firm’s marketing, business development, and client relationship initiatives. Key responsibilities include training, process development, data analysis, data change management, research, list management, queries, auditing, and reporting." We can put that in

  under About the role. Responsibilities: list of essential job duties. Many bullet points. We'll extract each sentence after "Essential Job Duties:" as list items. Let's list them: - Serve as the primary owner of the firm’s CRM and ERM platforms. - Oversee and manage the alignment of technology priorities, configurations, integrations, ongoing enhancements and data governance standards - Partner with Knowledge Management, Business Development and Marketing Teams to ensure experience data is accurate, usable and aligned with the CRM and pitch/RFP needs - Define standards and processes for experience data structure, taxonomy and integration to other firm systems - Support ERM reporting and use case development related to pitches, proposals, attorney bios, rankings and client development - Drive adoption of CRM and ERM through training, documentation and ongoing user support. Act as a change management leader for new tools, enhancements and process improvements - Develop and document marketing processes and standard operating procedures for the CRM and ERM, including maintaining the enterprise data dictionary - Oversee and enforce data quality control procedures, structure and training including, standardizing data, and ensuring required fields are populated per firm data standards - Ensure clean, reliable data flow between CRM, ERM, email marketing platform and other firm systems - Manage CRM data imports and build and maintain targeted audience segments and contact lists for marketing campaigns, events, client alerts and other marketing initiatives - Partner with IT and Knowledge Management teams on system integrations, security considerations and data standardization. - Develop and maintain Power Automate workflows that reduce manual effort, improve data quality and automate routine marketing processes - Oversee and support building of marketing Power BI dashboards and reports that provide actionable marketing and business development insights that can be shared with practice group and firm leadership - Establish best practices and stay informed on industry trends related to client relationship management, data privacy regulations (CASL, GDPR, and CCPA), emerging CRM and ERM technologies, and software upgrades to optimize system efficiencies - Evaluate new technology tools, research options, and manage vendor relationships. Proactively recommend enhancements to the CRM and ERM to improve usability and support firmwide marketing and business development efforts - Conduct QA testing for software upgrades and new technologies, collaborating closely with the IT team to ensure smooth implementation We need to ensure each is a

• . Some sentences have two ideas; keep as one item. Minimum Requirements: list: - Bachelor’s degree in Business, Marketing, Data Analysis/Management, or a related field preferred; equivalent training and experience may be considered in lieu of a degree - 5-8 years of experience working in marketing technology, CRM management, ERM and marketing operations systems - Experience in a law firm or industry-specific knowledge - Hands-on experience with CRM and ERM platforms and other marketing systems - Ability to prioritize and manage multiple tasks in a fast-paced, dynamic environment while meeting deadlines - Strong written and verbal communication skills with the ability to convey technical information clearly - Proven ability to build and maintain business relationships with colleagues and external contacts - Analytical and problem-solving skills, with the ability to interpret data from multiple sources and apply technical knowledge to resolve issues - Flexibility to work overtime as needed to complete critical tasks and meet deadlines Other Requirements: includes Equipment Operated, Physical Requirements, Mental Requirements, Work Environment, plus statements about Ice Miller culture, authorization, EEO, etc. We need to keep substantive info: Equipment Operated, Physical Requirements, Mental Requirements, Work Environment, maybe also "Candidates must have permanent authorization to work in the United States." Also "Ice Miller is committed to recruiting..." but that's EEO culture; might be considered boilerplate? It's about diversity, but maybe keep? The instruction: remove EEO/equal-opportunity/scam-warning boilerplate. That includes statements about equal opportunity employer. The diversity commitment might be considered EEO? Safer to remove. Also "Ice Miller LLP is an Equal Opportunity Employer." Remove. Also "Please reach out for a comprehensive list of benefits provided." Remove. We keep: Equipment Operated, Physical Requirements, Mental Requirements, Work Environment, Candidates must have permanent authorization to work in the United States. We could put these under Qualifications or Other Requirements. Since we have a Qualifications section, we can put these there. Skills: we could extract from Minimum Requirements: communication, analytical, problem-solving, prioritization, relationship building, etc. But we already have those in Minimum Requirements; maybe we don't need separate Skills section if we already have Requirements covering skills. However the instruction: Use sections only when posting has real specific content. We have Minimum Requirements (which includes skills). Could we rename that section to Requirements? The instruction lists possible headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose which to use. We have content for About the role, Responsibilities, Requirements (minimum), Qualifications (other), Benefits, Pay. Skills maybe not needed separately because we already covered in Requirements. But we could still create Skills if we want, but we must not create filler. Since we have skill details in Minimum Requirements, we could put them under Requirements and not create Skills. That's fine. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Pay. Now format. We need to output only HTML fragment, no /. Use

  for each section heading. Then content:

  for prose,

  • for lists. We must not include duplicate lines. Let's craft. About the role:

    Job summary paragraph.

    Responsibilities:

    Responsibilities

    • ...
    ...
    Requirements:

    Requirements

    • ...
    ...
    Qualifications:

    Qualifications

    • Equipment Operated: This position requires extensive use of a computer and telephone. This position also requires the use of printing, copying, faxing and scanning equipment.
    • Physical Requirements: While performing the duties of this job, the employee is occasionally required to sit; stand; talk; see; and hear.
    • Mental Requirements: Ability to communicate effectively, verbally and in writing, with a diverse group of people.
    • Work Environment: While performing the duties of this job, the employee may be exposed to weather conditions while traveling. The noise level in the work environment is usually moderate.
    • Candidates must have permanent authorization to work in the United States.
    Benefits:

    Benefits

    • Paid time off
    • Health insurance
    • Vision and Dental Insurance
    • 401k (with an employer match)
    • life insurance
    • and many others
    Pay:

    Pay

    Salary in the range of $130,000 - $150,000 dependent on location and experience level

    Check we didn't miss any substantive info: The job summary also mentions "Key responsibilities include training, process development, data analysis, data change management, research, list management, queries, auditing, and reporting." That's covered in responsibilities list? Not exactly; we have responsibilities list from essential job duties; but the key responsibilities sentence is somewhat generic; we could include it as a separate item or incorporate. Since we already have many specific duties, we could add a bullet for "Key responsibilities include training, process development, data analysis, data change management, research, list management, queries, auditing, and reporting." But that may duplicate with other items. However to preserve all substantive info, we should include it. We can add as a bullet. Also the job summary says "This role plays a vital role in ensuring data integrity and accuracy while supporting system upgrades and platform transitions." That's substantive; we could incorporate into About the role paragraph already includes that? The About the role paragraph we wrote includes the job summary sentences; we need to ensure we included all sentences. Let's copy the job summary exactly: "Job Summary: The Marketing Technology Manager is responsible for overseeing the daily management, implementation and optimization of the firm’s marketing technology ecosystem within the CRM and ERM systems. This role plays a vital role in ensuring data integrity and accuracy while supporting system upgrades and platform transitions. The Marketing Technology Manager works closely with attorneys and support staff to maintain the validity of client and contact information, including names, titles, company affiliations, and addresses. By ensuring the accuracy and timeliness of this data, the position has a direct impact on the firm’s marketing, business development, and client relationship initiatives. Key responsibilities include training, process development, data analysis, data change management, research, list management, queries, auditing, and reporting." We need to include all that. Our About the role paragraph currently: "The Marketing Technology Manager is responsible for overseeing the daily management, implementation and optimization of the firm’s marketing technology ecosystem within the CRM and ERM systems. This role plays a vital role in ensuring data integrity and accuracy while supporting system upgrades and platform transitions. The Marketing Technology Manager works closely with attorneys and support staff to maintain the validity of client and contact information, including names, titles, company affiliations, and addresses. By ensuring the accuracy and timeliness of this data, the position has a direct impact on the firm’s marketing, business development, and client relationship initiatives. Key responsibilities include training, process development, data analysis, data change management, research, list management, queries, auditing, and reporting." That's good. Now responsibilities list: we should ensure we didn't miss any from essential job