Leads Manager

About the Role

The Web Leads Director will play a key role in coaching and developing Coldwell Banker Realty real estate agents associated with Anywhere Internet Lead Generation. This position involves managing lead sources, educating agents on CRM platforms, and driving company revenue through lead conversion and service initiatives.

Responsibilities

• Lead and manage agents through coaching, support, recruiting, retention, strategic initiatives, communication, and accountability.
• Host multiple weekly coaching events, including individual, small group, large group, and national events.
• Drive company revenue through lead conversion and primary service initiatives.
• Coach and develop real estate agents to improve their web lead conversion.
• Educate agents on the use of proprietary and third-party CRM and referral assignment technology.
• Collaborate with the Director of Web Leads, Local Operating Company Senior Leadership, and Referral Service Operations Director to establish and execute business strategies.
• Plan and implement agent education with Web Lead Directors and Referral Service Operations Managers.
• Manage the allocation of leads and referrals from various sources provided by CB Internet Lead Generation.
• Act as the primary advocate for company-provided CRMs (e.g., HOME, MOXI) and ensure agents meet engagement standards.
• Communicate with office managers and associates to promote and achieve performance metrics within Web Leads.
• Represent the Web Leads team and the company at local branch and regional office meetings when needed.
• Oversee agent recognition events and adoption of national recognition standards to maximize agent retention.

Requirements

• Proven experience with effective referral opportunity conversion.
• Excellent communication skills, with an emphasis on virtual coaching and remote agent management.
• Strong platform and classroom-style public speaking experience.
• Ability to work well under pressure in a fast-paced, high-volume environment.
• Proven ability to present concepts, data analysis, and project plans and execute accordingly.

Preferred Qualifications

• 2+ years of brokerage management, assistant management, or past leadership training.
• Current local real estate license required or willingness to obtain within the first 6 months of employment.

Travel Requirements

• Local and regional travel as needed for branch office meetings and coverage area.
• Attendance at education and training summits for CB Referral Services.
• Overnight travel: 0–10%.