Lead Technical Web Analyst

About the role

Join us in shaping the future of Automotive Commerce with our Enterprise Analytics Team. Our Analytics Team is on a mission to accelerate innovation by building and evolving websites analytics infrastructure, digital measurement capabilities, and data strategies that empower our teams and customers to make smarter, faster, and more confident decisions.

This work enables our product and business teams with innovative data solutions and self-service capabilities to track, analyze, and act on what matters most. This is an incredible opportunity to make a direct impact.

Responsibilities

• Drive the strategy, architecture, and implementation of high accuracy and direct alignment with enterprise strategic objectives.
• Act as the primary subject matter expert and internal consultant for all technical analytics matters, providing authoritative guidance on data layer design, tag management strategies, and advanced tracking methodologies.
• Continuously monitor industry trends, emerging technologies, and business conditions to identify opportunities for significant improvements in data collection, processing, and utilization. Recommend and implement cutting-edge solutions that provide a competitive advantage.
• Organize work priorities for functional teams, delegate tasks effectively, and track progress to ensure successful project delivery.
• Mentor and educate technical analysts, fostering a culture of continuous learning and technical excellence.
• Architect and design enterprise-level analytics solutions, including sophisticated server-side tracking, advanced cross-platform integrations, and machine learning-driven data enhancements.
• Oversee comprehensive audits of the entire analytics ecosystem, proactively identifying systemic gaps, inconsistencies, and opportunities for significant optimization across all data sources.
• Promote the evaluation and adoption of new technologies, automation tools, and scripting solutions to revolutionize tracking validation, data quality, and reporting processes.
• Forge deep strategic partnerships with engineering, product, marketing, and executive leadership to define ambitious tracking requirements, troubleshoot complex interdependencies, and ensure seamless integration of analytics across all business functions.
• Serve as a recognized thought leader in digital analytics, actively contributing to industry discussions, presenting findings, and widely sharing expertise through documentation, training, and internal forums.
• Contribute to or provide input on technology stack decisions and vendor evaluations for analytics tools and infrastructure.

Requirements

You have a Bachelor’s degree in Computer Science, Data Analytics, Engineering, or a related quantitative field (Master's preferred or equivalent extensive experience).

You have 8+ years of progressive experience in digital analytics, technical analysis, or data tracking implementation, with a significant focus on strategic and leadership roles.

You have demonstrated expertise in enterprise-level analytics platforms such as Google Analytics (GA4), Amplitude, Adobe Analytics, and similar.

You have exceptional proficiency in Google Tag Manager (GTM) or comparable tag management systems, advanced JavaScript, data layer architectures, and complex event-driven data collection.

You have a profound understanding of web technologies including HTML, CSS, advanced JavaScript concepts, DOM manipulation, and sophisticated browser/network debugging techniques.

You have a strong understanding of data lake architecture and ingestion pipelines, and love collaborating with data engineers to ensure data is architected in a way that's scalable and built to deliver real business impact.

You have a superior problem-solving and analytical skills, with a proven ability to diagnose and resolve highly intricate tracking issues and data discrepancies.

You have proven track record of successfully leading multiple complex, cross-functional projects from conception to completion, balancing aggressive technical requirements with critical business needs.

You have comprehensive knowledge of global data privacy regulations (GDPR, CCPA, LGPD) and extensive experience in architecting and implementing highly compliant tracking solutions.

You have exceptional communication and presentation skills, with the ability to articulate highly complex technical concepts and strategic recommendations clearly and persuasively to diverse audiences, including executive leadership.

You have demonstrated experience in formally mentoring, coaching, and leading technical teams, organizing work, and managing resource allocation.

Qualifications

Possess an extraordinary attention to detail and an innate ability to identify subtle discrepancies and systemic issues in data and tracking.

Operate with significant autonomy, self-direction, and a high degree of accountability, while also thriving in a collaborative, matrixed team environment.

Proactive, innovative, and deeply committed to continuous improvement, consistently seeking out and implementing superior solutions.

Passionate about leveraging data to drive strategic business decisions and foster a data-driven culture.

Highly adaptable and effective in navigating and leading within an agile, fast-paced, and evolving technological landscape, managing multiple top-tier priorities simultaneously.

Skills

Results-driven analytics leader with deep expertise in web analytics, digital measurement, and data infrastructure.

Expertise in enterprise-level analytics platforms such as Google Analytics (GA4), Amplitude, Adobe Analytics, and similar.

Exceptional proficiency in Google Tag Manager (GTM) or comparable tag management systems, advanced JavaScript, data layer architectures, and complex event-driven data collection.

Strong understanding of web technologies including HTML, CSS, advanced JavaScript concepts, DOM manipulation, and sophisticated browser/network debugging techniques.

Comprehensive knowledge of global data privacy regulations (GDPR, CCPA, LGPD) and extensive experience in architecting and implementing highly compliant tracking solutions.

Exceptional communication and presentation skills, with the ability to articulate highly complex technical concepts and strategic recommendations clearly and persuasively to diverse audiences, including executive leadership.

Proven track record of successfully leading multiple complex, cross-functional projects from conception to completion, balancing aggressive technical requirements with critical business needs.

Deep understanding of data lake architecture and ingestion pipelines, and a passion for collaborating with data engineers to ensure data is architected in a way that's scalable and built to deliver real business impact.

Superior problem-solving and analytical skills, with a proven ability to diagnose and resolve highly intricate tracking issues and data discrepancies.

Proactive, innovative, and deeply committed to continuous improvement, consistently seeking out and implementing superior solutions.

Passionate about leveraging data to drive strategic business decisions and foster a data-driven culture.

Highly adaptable and effective in navigating and leading within an agile, fast-paced, and evolving technological landscape, managing multiple top-tier priorities simultaneously.

Benefits

In addition to base salary, some roles are eligible for our bonus and/or equity programs, depending on level and role.

Cars Commerce offers a comprehensive benefits package, including:

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Pay

Our base salary range for this position is $104,100.00 - $130,150.00.

Schedule

Regular full-time positions are eligible for our comprehensive benefits package.

Contact Us

If you are interested in this position, please click here to apply. For more information about our company and culture, visit our LinkedIn Life Pages!