Lead, Shopper Insights - Strategic Accounts
Tharp Consulting · Cincinnati, OH · 2 wk ago
MarketingFull-time
About the Role
The Shopper Insights Lead for the Grocery Channel is a senior strategic position responsible for understanding shopper behavior across national and regional grocery retailers.
Responsibilities
- Lead insights development for grocery customers, including in-store, pickup, and delivery channels
- Identify macro trends and emerging retail behaviors
- Influence business strategies related to assortment, pricing, promotions, and category growth
- Design and manage complex research programs using diverse data sources
- Translate insights into actionable recommendations for senior leadership
- Mentor and develop insights teams, establishing best practices
Requirements
- Bachelor’s degree required; advanced degree preferred
- 10+ years of experience in shopper/consumer insights, with expertise in grocery retail
- Proficiency with syndicated data (e.g., Nielsen, IRI), loyalty, and omnichannel analytics
- Strong leadership, storytelling, and communication skills for executive engagement
- Ability to influence senior stakeholders and drive strategic impact
Skills
- Strategic thinking
- Retail expertise
- Executive presence
- Analytical rigor
- Leadership
- Team development