Jobs · Marketing · Ohio

Lead, Shopper Insights - Strategic Accounts

Tharp Consulting · Cincinnati, OH · 2 wk ago
MarketingFull-time

About the Role

The Shopper Insights Lead for the Grocery Channel is a senior strategic position responsible for understanding shopper behavior across national and regional grocery retailers.

Responsibilities

  • Lead insights development for grocery customers, including in-store, pickup, and delivery channels
  • Identify macro trends and emerging retail behaviors
  • Influence business strategies related to assortment, pricing, promotions, and category growth
  • Design and manage complex research programs using diverse data sources
  • Translate insights into actionable recommendations for senior leadership
  • Mentor and develop insights teams, establishing best practices

Requirements

  • Bachelor’s degree required; advanced degree preferred
  • 10+ years of experience in shopper/consumer insights, with expertise in grocery retail
  • Proficiency with syndicated data (e.g., Nielsen, IRI), loyalty, and omnichannel analytics
  • Strong leadership, storytelling, and communication skills for executive engagement
  • Ability to influence senior stakeholders and drive strategic impact

Skills

  • Strategic thinking
  • Retail expertise
  • Executive presence
  • Analytical rigor
  • Leadership
  • Team development

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