Lead Product Marketing Manager – Platform (IrisX) North America
About the role
As a Lead Product Marketing Manager, you will take ownership of how Trackunit’s platform, IrisX, is positioned, understood, and adopted across our customers and markets.
You will operate across product domains and commercial segments, shaping how Trackunit defines and communicates platform value, and ensuring that our capabilities translate into clear customer outcomes and measurable business impact. This role is both strategic and hands-on, defining direction while staying close to execution.
You will work closely with Product, Sales, Customer Success, and Marketing teams to align platform ambition with market reality, guiding how we tell our story and how we win.
Responsibilities
- Define platform positioning and narrative: Translate complex platform capabilities, including data, integrations, extensibility, and AI, into clear, differentiated customer value and shape how platform value is understood across the business
- Define and evolve ICP and messaging: Shape and refine target customer profiles and ensure messaging resonates across segments, use cases, and lifecycle stages
- Shape go-to-market strategy for platform initiatives: Ensure platform capabilities are integrated into commercial motions and not treated as isolated feature launches
- Drive commercial clarity and outcomes: Connect product capabilities to customer value, adoption, and monetization, supporting Trackunit’s shift toward platform selling and new consumption models
- Align across teams and domains: Work across product pods and commercial segments to ensure consistency in how the platform is positioned and communicated
- Mentor and elevate product marketing practices: Support and guide PMMs across the team, helping raise the standard of positioning, storytelling, and go-to-market execution
Requirements
You have strong experience in B2B product marketing, ideally in multi-product or platform environments.
You are able to translate complex systems into simple, compelling narratives.
You think commercially and can connect product capabilities to customer value and revenue outcomes.
You are comfortable operating across ambiguity and multiple stakeholders.
You influence without authority and bring clarity to complex discussions.
You balance strategic thinking with execution discipline.
Experience with platform products, APIs, data products, or ecosystem-based solutions is a strong advantage.
Qualifications
The base salary hiring range in Ontario for this role is $120,000 -170,000 CAD per year, depending on experience and qualifications.
Benefits
We offer a flexible setup giving you the option to work from one of our hubs or remotely in North America. No relocation assistance would be provided.
Skills
You are comfortable operating across ambiguity and multiple stakeholders.
You influence without authority and bring clarity to complex discussions.
You balance strategic thinking with execution discipline.
Benefits
No relocation assistance would be provided.
Pay
The base salary hiring range in Ontario for this role is $120,000 -170,000 CAD per year, depending on experience and qualifications.
Schedule
Fully Remote