Lead, Product Marketing Manager, Enterprise
About the role
We’re looking for a Lead, Product Marketing Manager to lead enterprise positioning and messaging for BioRender’s expanding suite of offerings. This role is instrumental in enabling our sales and customer-facing teams with the insights, tools, and messaging they need to win in complex, technical, and scientifically rigorous environments. You'll serve as a subject matter expert for the GTM team, deeply understanding our enterprise customers and translating that into differentiated market strategies.
Responsibilities
- Develop and own enterprise messaging and positioning that resonates with technical, scientific, and non-technical buyers alike
- Partner closely with Sales, Customer Success, and Product to deeply understand our users, translate insights into compelling product narratives, and support the sales process for high value enterprise deals
- Lead sales enablement strategy: create content, training, and collateral to empower the GTM team with tools to drive adoption and revenue
- Launch new enterprise features and offerings with full-funnel campaigns tailored to our largest customer segments
- Analyze market trends, competitive landscape, and customer behavior to refine strategy and drive differentiation
- Serve as the voice of the enterprise customer within BioRender, ensuring we build the right solutions and communicate them effectively
Requirements
5+ years of product marketing experience in SaaS, with a strong track record in PLG and Enterprise sales motions
Clear track record of developing messaging that resonates with enterprise buyers and complex user ecosystems
Deep understanding of sales enablement: how to equip GTM teams with the tools and messaging they need and partner with Sales to close deals
Excellent communication and storytelling skills with a knack for translating complex ideas into compelling narratives
Strong analytical skills; you're data-driven and know how to back your recommendations with evidence
Highly cross-functional and collaborative; you work well across Product, Sales, and Customer Success teams
Qualifications
Master's degree in Marketing, Business Administration, or related field
Experience in a similar role in a fast-paced, technology-driven environment
Ability to work independently and manage multiple projects simultaneously
Strong interpersonal and communication skills
Skills
Exceptional written and verbal communication skills
Strong project management and organizational skills
Experience with market research and analysis
Knowledge of SaaS products and enterprise sales processes
Benefits
Remote-first work environment with team members across Canada and the U.S.
Comprehensive benefits package including health insurance, retirement plans, and paid time off
Flexible work schedule to accommodate your needs
Opportunities for professional development and career advancement
Work with a passionate and innovative team of professionals
Pay
Competitive salary based on experience and qualifications
Schedule
Full-time position with standard business hours