Product Marketing Manager, Enterprise

About the role

Cyncly is searching for a Senior Product Marketing Manager to own the enterprise segment within our Kitchen, Bath & Furniture (KBFr) business unit — our largest and most strategically significant portfolio. This is a product launch-centric role.

Responsibilities

• Own end-to-end product launches for the enterprise segment
• Lead product launches from positioning and go-to-market strategy through sales enablement, market activation, and post-launch performance review. Establish repeatable launch processes that raise the bar across KBFr.
• Build enterprise-grade positioning and messaging
• Drive enterprise customer and market understanding
• Enable the enterprise sales team to win
• Drive post-launch performance and continuous improvement

Qualifications

• 8+ years of experience in product marketing within a B2B technology environment, with a demonstrable focus on enterprise or mid-market customer segments.
• Proven track record of owning and executing product launches end-to-end — from positioning and messaging through sales enablement, market activation, and post-launch performance measurement.
• Experience building positioning and messaging for complex software products sold to enterprise buyers with multi-stakeholder buying committees.
• Experience building and delivering enterprise sales enablement assets — pitch decks, battlecards, talk tracks, objection handling guides — that are actually adopted and used by sales teams.
• Demonstrated ability to work cross-functionally across product, sales, and field marketing to align multiple teams behind a single launch plan and hold the timeline.
• Comfortable operating in a globally distributed, fast-paced environment where priorities shift and decisions need to be made with incomplete information.

Required skills and competencies

• Strong product marketing instincts — able to develop clear, differentiated positioning for complex software products and translate it into messaging that resonates with enterprise buyers.
• Structured thinker and hands-on executor — able to develop a launch framework and then do the work required to bring it to life, without waiting for others to fill the gaps.
• Strong cross-functional collaborator — experienced working alongside product management, sales leadership, and field marketing, with the credibility to align stakeholders and hold a launch timeline under pressure.
• Outcome-oriented and metrics-driven — focused on pipeline contribution, sales adoption, and customer activation, not just asset production.
• Proactive communicator — able to manage up and across, keep stakeholders aligned through a complex launch, and flag risks early rather than late.
• Curious and commercially minded — genuinely interested in understanding how enterprise retailers run their businesses, what drives their buying decisions, and how Cyncly products create measurable value for them.
• Self-motivated and resilient — comfortable operating with ambiguity, driving progress when not everything is defined, and making sound judgment calls under pressure.
• Able to work independently across time zones as part of a globally distributed team, with a strong bias for action and clear communication.
• Committed to continuous learning — stays current on enterprise go-to-market practices, product marketing craft, and the kitchen, bath, and furniture industry.
• Able to see what needs to be done — and to start doing it without being asked.