Product Marketing Manager, Enterprise

About the role

We’re looking for a Product Marketing Manager, Enterprise to own performance and brand marketing for our enterprise vertical. This is a hands-on, zero-to-one role built on the "human attack surface" thesis: employees are the soft target, and Cloaked protects them.

What you'll do?

• Own demand generation for the enterprise ICP - ABM, paid, content syndication, webinars, and the "Bring Cloaked to Work" motion - against the CISO buyer persona, and own the MQL → SQL handoff with sales.
• Build the repeatable enterprise marketing playbook from scratch - messaging, channels, event motion, nurture, and enablement - documented so it scales beyond one person.
• Own the enterprise event calendar end-to-end - security shows (RSA, Infosec, regional CISO summits), booth, speaking, sponsorships, field dinners, and follow-up.
• Run both the performance execution and the brand/credibility layer - thought leadership, case studies, and a vertical brand that keeps Cloaked's non-fear-based voice in the security buying room.
• Partner tightly with sales (battlecards, one-pagers, decks, objection handling) and with enterprise product/engineering (feedback loop, launch support).

What skills and experiences will help you?

• 4–5 years in enterprise / B2B marketing combining demand gen and product/brand marketing; security, privacy, HR-tech, or fintech a strong plus.
• A proven zero-to-one builder - you've stood up a marketing motion from scratch, not just operated an established one.
• You've owned an enterprise event program (sponsorship through sourced pipeline) and can quantify the return.
• You've marketed to a technical/security buyer (CISO, IT) and ideally a second economic buyer (HR / benefits).
• Pipeline-literate and tactical: you think in MQL/SQL/opportunity terms, partner tightly with sales, and are hands-on with execution.
• Comfortable being the enterprise marketing function of one inside a small, consumer-heavy team.
• Fluent with AI tooling for drafting, research, and productivity.
• Bonus: documented a repeatable playbook others could run, or shipped enablement (battlecards, case studies, decks) credited by sales with helping close.

What do we like?

• Zero-to-one builder. Energized by a blank page; sets the strategy and also runs the booth and writes the follow-up.
• Data-first. Measures in sourced/influenced pipeline, partners with sales, won't hide behind activity metrics.
• On-brand under pressure. Carries Cloaked's voice into a security buying room rather than defaulting to FUD.
• Comfortable on a small team. Consumer-heavy, and the work is unglamorous as often as it's strategic.
• Bonus tooling: ABM platforms, PostHog / GA4 and a data warehouse for funnel and attribution, familiarity with the security-awareness / identity-protection competitive set, Figma / FigJam, and Customer.io for nurture/lifecycle.
• Existing relationships in the security or benefits buyer community - and being a Cloaked user or having a strong POV on the category - are a plus.

Cloaked

Cloaked is a well-funded Series B startup based out of NYC. Although we are a distributed team, the NYC team operates with a hybrid model. The office building is home to several amenities, including a gourmet cafe, cocktail bar, and a rooftop work area. We have a fully built out kitchen packed with drinks and snacks. The Cloaked team has diverse interests and so we frequently embark on team outings and go out for socials!

We offer above market rate pay and equity based off of the market’s best commercially available data. Your compensation will be a combination of salary, bonus and equity. Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits. We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).

Compensation Range: $150K - $175K