Lead Product Marketing Manager, Client Experience & Delivery
Realtor.com · Austin, TX · 1 mo ago
HybridMarketingFull-time
We need to output HTML fragment with sections: About the role? The description includes description paragraph about Realtor.com. Then "The Role:" paragraph. Then "What You’ll Do:" with bullet list items (Market Intelligence, Messaging & Narrative, Go-to-Market Strategy, Elite Client Experience Program, Referral Programs, Client Lifecycle Engagement). Then "What you’ll bring:" bullet list items (10+ years..., Bachelor’s degree..., Demonstrated expertise..., Strong storytelling..., Experience managing..., Data-driven approach..., Background in real estate...). Then "Who You Are:" paragraph. Then "How We Work:" paragraph. Then "How We Reward You:" bullet list of benefits. Then final paragraphs about mission etc. Also there is EEO boilerplate to remove. Also remove navigation/legal etc. Also remove "Do the best work of your life at Realtor.com®" maybe part of description but it's not boilerplate; it's part of mission. Keep.
We need headings: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to decide appropriate headings based on content.
We have description about company: could be "About the role"? Actually "About the role" is generic; but we have a description of the company and mission. Could use "About the role" for the initial description? The instruction: "use
for How We Work? Not in list but could be okay. However instruction says "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to decide appropriate headings based on content.
We have description about company: could be "About the role"? Actually "About the role" is generic; but we have a description of the company and mission. Could use "About the role" for the initial description? The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can use those exact headings if they match content. We have content that maps:
- About the role: maybe the introductory paragraph about Realtor.com and mission? Or "The Role:" paragraph. Could treat "About the role" as the description of the role and company.
- Responsibilities: corresponds to "What You’ll Do:" bullet list.
- Requirements/Qualifications/Skills: "What you’ll bring:" bullet list includes experience, degree, expertise, storytelling, managing cross-functional, data-driven, background. Could split into Requirements (experience, degree), Qualifications (expertise, storytelling), Skills (managing, data-driven, background). But we can combine into one section "Requirements" if we want fewer sections. The instruction: Prefer a few substantive sections over many thin ones. So we could have: About the role, Responsibilities, Requirements, Benefits. Possibly also "How We Work" and "How We Reward You" could be part of Benefits or separate sections like "Work Environment" and "Benefits". But headings list includes Benefits, Pay, Schedule. We have benefits details. No pay or schedule specifics. So we should not create Pay or Schedule sections because not stated. We have "How We Work:" about in-person collaboration. Could be a section "Work Environment" but not in list; we could omit heading if not matching allowed headings? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those as examples. Safer to stick to those headings. So we can map:
- About the role: introductory paragraphs (company description, mission, The Role paragraph).
- Responsibilities: "What You’ll Do:" bullet list.
- Requirements: "What you’ll bring:" bullet list (maybe also include "Who You Are:" as part of Requirements? Could be separate but we can incorporate into Requirements as it's about traits.)
- Benefits: "How We Reward You:" bullet list.
We also have "How We Work:" about in-person collaboration. Could be part of About the role or maybe a separate section like "Work Environment" but not in list; we could incorporate into About the role or Requirements? Probably better to add a short paragraph under About the role or maybe a separate section "Work Environment" but not in allowed headings; risk. I'd incorporate into About the role as part of company culture.
We must not include boilerplate like EEO, diversity statement, etc. Remove that.
We must preserve all substantive information. So we need to keep all bullet points content.
Let's extract content.
First paragraph: "Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance."
Second: "The Role: This Product Marketing Manager focuses on how products are delivered, ensuring every product story asserts an agent-first client experience. Sitting at the intersection of brand promise and operational delivery, you will collaborate with PM, Success, Care. This includes designing end to end client engagement programs, including incentivized referral frameworks, and the 'give-to-get' engagement model that deepens loyalty and drives NPS. Every touchpoint this role should reinforce the promise that Realtor.com® is the partner agents trust from search to close."
Third: "What You’ll Do:" then bullet points:
- Market Intelligence: Own the voice-of-client feedback loop as it pertains to experience and satisfaction. Synthesize NPS data, client advisory input, and qualitative research into actionable engagement strategy. Track competitive experience benchmarks across the industry.
- Messaging & Narrative: Develop the messaging framework for client experience programs, including client engagement, referral initiatives, success, and care. Ensure all client-facing communications reflect the agent-first brand promise and the Realtor.com® positioning as a search-to-close solution.
- Go-to-Market Strategy: Design and execute launch strategy for client experience programs and initiatives. Own the creative bill of materials for engagement programs, coordinate with News Corp ecosystem partners, and define success metrics tied to NPS and retention.
- Elite Client Experience Program: Build and manage the comprehensive engagement framework for Realtor.com®'s top 40–50 accounts in partnership with News Corp. Define the experience standard, the touchpoint cadence, and the measurement approach that connects elite experience to renewal and expansion.
- Referral Programs: Own the strategy and execution for the RealPro Select Referral program. Design the 'give-to-get' engagement and reward framework that motivates client advocacy and accelerates new bookings through organic referral channels.
- Client Lifecycle Engagement: Develop and maintain the end-to-end client engagement model across the full lifecycle — from onboarding through renewal. Collaborate with client marketing teams to ensure value-add offerings (Marketing Studio, Training Academy) are integrated into the experience framework.
Fourth: "What you’ll bring:" bullet list:
- 10+ years of experience in product marketing, customer marketing, or client success marketing for a B2B technology or marketplace business
- Bachelor’s degree or equivalent experience
- Demonstrated expertise designing customer experience programs, loyalty frameworks, or advocacy initiatives at scale
- Strong storytelling and messaging skills; ability to translate complex program structures into compelling, simple client narratives
- Experience managing cross-functional delivery programs with multiple stakeholders, agency partners, or ecosystem contributors
- Data-driven approach to measuring experience outcomes: NPS, retention, referral conversion, and engagement metrics
- Background in real estate, PropTech, or a two-sided marketplace is a plus; deep empathy for the agent experience is required
Fifth: "Who You Are:" paragraph:
"You believe client experience is a growth strategy, not a support function. You've built programs — not just campaigns — that change how clients feel about the brands they work with. You're equal parts strategic and operational: you can design the framework and manage the delivery. You hold a high bar for every touchpoint, because you know that an agent who feels genuinely supported becomes Realtor.com®'s best salesperson."
Sixth: "How We Work:" paragraph:
"We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work four or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together."
Seventh: "How We Reward You:" bullet list:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Eighth: final paragraphs:
"Do the best work of your life at Realtor.com®Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow."
Then EEO boilerplate to remove.
We need to output HTML fragment only.
We'll structure:
About the role
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those as examples. Safer to stick to those headings. So we can map:
- About the role: introductory paragraphs (company description, mission, The Role paragraph).
- Responsibilities: "What You’ll Do:" bullet list.
- Requirements: "What you’ll bring:" bullet list (maybe also include "Who You Are:" as part of Requirements? Could be separate but we can incorporate into Requirements as it's about traits.)
- Benefits: "How We Reward You:" bullet list.
We also have "How We Work:" about in-person collaboration. Could be part of About the role or maybe a separate section like "Work Environment" but not in list; we could incorporate into About the role or Requirements? Probably better to add a short paragraph under About the role or maybe a separate section "Work Environment" but not in allowed headings; risk. I'd incorporate into About the role as part of company culture.
We must not include boilerplate like EEO, diversity statement, etc. Remove that.
We must preserve all substantive information. So we need to keep all bullet points content.
Let's extract content.
First paragraph: "Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance."
Second: "The Role: This Product Marketing Manager focuses on how products are delivered, ensuring every product story asserts an agent-first client experience. Sitting at the intersection of brand promise and operational delivery, you will collaborate with PM, Success, Care. This includes designing end to end client engagement programs, including incentivized referral frameworks, and the 'give-to-get' engagement model that deepens loyalty and drives NPS. Every touchpoint this role should reinforce the promise that Realtor.com® is the partner agents trust from search to close."
Third: "What You’ll Do:" then bullet points:
- Market Intelligence: Own the voice-of-client feedback loop as it pertains to experience and satisfaction. Synthesize NPS data, client advisory input, and qualitative research into actionable engagement strategy. Track competitive experience benchmarks across the industry.
- Messaging & Narrative: Develop the messaging framework for client experience programs, including client engagement, referral initiatives, success, and care. Ensure all client-facing communications reflect the agent-first brand promise and the Realtor.com® positioning as a search-to-close solution.
- Go-to-Market Strategy: Design and execute launch strategy for client experience programs and initiatives. Own the creative bill of materials for engagement programs, coordinate with News Corp ecosystem partners, and define success metrics tied to NPS and retention.
- Elite Client Experience Program: Build and manage the comprehensive engagement framework for Realtor.com®'s top 40–50 accounts in partnership with News Corp. Define the experience standard, the touchpoint cadence, and the measurement approach that connects elite experience to renewal and expansion.
- Referral Programs: Own the strategy and execution for the RealPro Select Referral program. Design the 'give-to-get' engagement and reward framework that motivates client advocacy and accelerates new bookings through organic referral channels.
- Client Lifecycle Engagement: Develop and maintain the end-to-end client engagement model across the full lifecycle — from onboarding through renewal. Collaborate with client marketing teams to ensure value-add offerings (Marketing Studio, Training Academy) are integrated into the experience framework.
Fourth: "What you’ll bring:" bullet list:
- 10+ years of experience in product marketing, customer marketing, or client success marketing for a B2B technology or marketplace business
- Bachelor’s degree or equivalent experience
- Demonstrated expertise designing customer experience programs, loyalty frameworks, or advocacy initiatives at scale
- Strong storytelling and messaging skills; ability to translate complex program structures into compelling, simple client narratives
- Experience managing cross-functional delivery programs with multiple stakeholders, agency partners, or ecosystem contributors
- Data-driven approach to measuring experience outcomes: NPS, retention, referral conversion, and engagement metrics
- Background in real estate, PropTech, or a two-sided marketplace is a plus; deep empathy for the agent experience is required
Fifth: "Who You Are:" paragraph:
"You believe client experience is a growth strategy, not a support function. You've built programs — not just campaigns — that change how clients feel about the brands they work with. You're equal parts strategic and operational: you can design the framework and manage the delivery. You hold a high bar for every touchpoint, because you know that an agent who feels genuinely supported becomes Realtor.com®'s best salesperson."
Sixth: "How We Work:" paragraph:
"We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work four or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together."
Seventh: "How We Reward You:" bullet list:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Eighth: final paragraphs:
"Do the best work of your life at Realtor.com®Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow."
Then EEO boilerplate to remove.
We need to output HTML fragment only.
We'll structure:
About the role
... (company description + mission + The Role paragraph + How We Work? maybe include here)
But we have a lot of text; we can split into multipleunder same heading. Better: Under About the role, include the introductory paragraphs (company description, mission, The Role). Then maybe a separate
for How We Work? Not in list but could be okay. However instruction says "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings but suggests those. Safer to stick to those. So we can incorporate How We Work into About the role as a paragraph.
Thus About the role will contain several
elements. Then
Responsibilities
with- for each bullet.
Then
Requirements
with- for each bullet (including Who You Are? maybe as a
under Requirements? Could be separate
Qualifications? But we can put Who You Are as a
under Requirements as it's about traits. Then
Benefits
with- for each benefit.
We must not include Pay or Schedule sections.
We must not repeat job title as heading.
We must not include Job ID etc.
We must remove EEO etc.
Now craft HTML.
Let's write:
About the role
Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
The Role: This Product Marketing Manager focuses on how products are delivered, ensuring every product story asserts an agent-first client experience. Sitting at the intersection of brand promise and operational
- for each benefit.
We must not include Pay or Schedule sections.
We must not repeat job title as heading.
We must not include Job ID etc.
We must remove EEO etc.
Now craft HTML.
Let's write:
- for each bullet (including Who You Are? maybe as a