Jobs · Business Development

Lead Product Commercial Marketing Manager

Ladders · United States · 1 mo ago
RemoteRemoteBusiness Development$111k–$202k/yrFull-time
For our client, we are seeking a Lead Product Commercial Marketing Manager to join the team of a leader in the Telecommunications space. This role will lead the strategy and execution of product-focused commercial marketing initiatives that drive customer acquisition, retention, and growth. You will shape positioning and messaging, partner closely with cross-functional teams, and use data-driven insights to optimize campaign performance. The position requires strong ownership of integrated, multi-channel programs and a sharp understanding of how marketing decisions affect business outcomes. You will also help translate market intelligence and competitive findings into actionable plans that strengthen go-to-market effectiveness. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $111,122 – $201,653 annually Responsibilities Lead the development and execution of integrated product marketing campaigns across multiple channels Establish product positioning and messaging strategies for customer acquisition and retention Design and implement customer segmentation and targeting strategies for campaign optimization Develop testing roadmaps to continuously optimize messaging and channel mix Manage relationships with cross-functional partners to ensure strategic alignment Communicate campaign status and results to leadership, incorporating feedback Develop competitive analysis and market intelligence reports to inform strategy Qualifications 3 - 5 years of experience in product marketing or a related field Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience Experience leading integrated, multi-channel marketing campaigns Advanced knowledge of marketing automation platforms, such as Salesforce Marketing Cloud and HubSpot Strong knowledge of analytics platforms and ability to translate data into insights Proven ability to manage complex, cross-functional projects autonomously Excellent written and verbal communication skills Benefits Remote work opportunity available within the U.S. Market-competitive compensation structure to attract and retain talent Comprehensive training and mentorship programs for career development Access to advanced marketing technologies and analytics platforms Opportunity to make a significant impact on business outcomes and strategy Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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