Lead Marketing Operations Specialist

About the role

The Sr. Manager, AI Operations will oversee the strategic direction, administration, and continuous improvement of AI tools supporting the Sales Development Representatives (SDR) organization. This includes managing platforms such as Qualified, Gong, and future AI tools, evaluating new technologies, identifying impactful use cases, and leading implementation roadmaps that enhance SDR productivity, lead conversion, and pipeline generation.

Responsibilities

• Own day-to-day administration and optimization of SDR AI tools, including Qualified, Microsoft Co-Pilot, Gong Agent Studio, and future AI platforms.
• Evaluate new technologies and identify high-impact use cases for improving SDR productivity and pipeline impact.
• Build and manage implementation roadmaps for new AI tools, features, agents, and workflows.
• Partner with SDR Leadership, Marketing Operations, Sales Operations, Business Systems, and vendors to launch and scale AI initiatives.
• Define business requirements, success metrics, rollout plans, and enablement needs for AI-related projects.
• Maintain documentation, governance, and best practices for AI tool usage.
• Support vendor evaluations, pilots, and recommendations.

Qualifications

• Marketing and/or SDR/BDR Operations experience.
• Experience building and launching agentic AI solutions in a SaaS Sales, Revenue Operations, or Marketing Operations environment.
• Experience with Salesforce, Marketo, LeanData, Qualified, Gong, 6Sense, or similar GTM platforms.
• Familiarity with Sales Development processes and workflows, including lead routing, campaign workflows, account matching, and SDR engagement motions.
• Experience with AI tools, AI-enabled workflows, or AI-powered GTM technologies.
• Experience with Sales Development tools, sales engagement platforms, conversational marketing tools, and revenue technology platforms.
• Ability to translate business needs into technical requirements and scalable processes.
• Strong project management, communication, and stakeholder management skills.