Marketing Operations Lead

About the role

The Marketing Operations Lead will oversee and optimize the systems, processes, and integrations that power Klaviyo's inbound and demand generation engine. This role bridges Marketing and Sales, focusing on capturing, qualifying, routing, and delivering leads to Sales with speed and accuracy.

Responsibilities

• Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
• Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
• Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth.
• Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
• Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form, behavioral).
• Support audience creation, segmentation, and funnel experimentation to improve conversion from first touch to sales-ready demand.
• Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency.
• Monitor handoff metrics (e.g., response time, acceptance rates) and drive continuous improvement.
• Own core marketing system integrations with CRM and other GTM tools, ensuring data accuracy and sync health.
• Manage a large and evolving marketing technology stack, including tool setup, integrations, permissions, troubleshooting, vendor coordination, and evaluation of new capabilities as needs evolve.
• Experiment with automation and AI-powered capabilities to reduce manual work and improve process speed, accuracy, and scalability.

Requirements

• 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or product-led growth (PLG) motions in a B2B environment.
• Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing.
• Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems.
• Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements.
• Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale.
• Highly organized, execution-focused, and comfortable operating in fast-moving, ambiguous environments while owning outcomes end to end.

Qualifications

• Technical strength and attention to detail.
• Experience with AI and automation.
• Ability to work in a fast-paced, dynamic environment.

Skills

• Marketing Automation Platforms (e.g., Marketo, Pardot, HubSpot)
• CRM Systems (e.g., Salesforce, HubSpot)
• Data Flow and Integration Management
• Funnel and Handoff Metrics Analysis
• Auditing and Improving Process Speed, Accuracy, and Scalability
• AI and Automation Experimentation

Benefits

Our benefits package includes:

• Comprehensive health, welfare, and wellbeing benefits
• Annual cash bonus plan
• Variable compensation (OTE) for sales and customer success roles
• Equity
• Sign-on payments

Pay

$132,000—$198,000 USD

Schedule

Flexible work schedule

Contact

To apply, visit klaviyo.com/careers. For more information, contact [Your Recruiter Name] at [Your Recruiter Email].