Marketing Operations Lead

NexHealth is building the infrastructure layer for modern healthcare, connecting thousands of fragmented, on-premise, and closed EHR systems into a single, modern platform that powers software, APIs, payments, and patient experiences across the ecosystem. Founded in 2017 and headquartered in San Francisco, we’ve raised $177M in funding and serve tens of thousands of providers and hundreds of health-tech developers.

About the role

The Marketing Operations Lead owns the systems, data integrity, and operating rhythm behind our marketing funnel. In a lean growth function, you’ll ensure the fundamentals—lead routing, database hygiene, email segmentation, and lifecycle tracking—are solid. You’ll work directly with the Head of Growth to turn marketing activity into reliable pipeline.

Responsibilities

• HubSpot architecture: Own HubSpot as the core of our marketing stack—workflows, lifecycle stages, integrations, and admin.
• Lead routing and scoring: Ensure Sales never waits on a lead; routing, scoring models, and handoffs are fast and accurate.
• Database governance: Maintain a trusted database through hygiene, segmentation, and sync integrity.
• Lifecycle and email infrastructure: Build segmentation, nurture, and lifecycle tracking for email and campaign programs while protecting deliverability.
• Measurement and attribution: Drive clarity with accurate conversion tracking and reporting across acquisition, product, and analytics.
• Campaign operations: Enable campaigns to ship quickly with robust intake, QA, and launch processes.
• Experimentation: Run a test-and-learn program with clear ROI and budget accountability.
• Operating mechanisms: Establish the marketing cadence for planning, reporting, and retrospectives.
• Marketing-sales alignment: Partner with Sales Operations on funnel definitions, SLAs, and CRM sync.

How success will be measured

• Routing is fast and accurate; Marketing and Sales meet their SLAs.
• Leadership makes decisions from your dashboards without second-guessing the data.
• Deliverability, data completeness, and segmentation accuracy all improve.
• Growth and Sales describe Marketing Operations as an enabler, not a blocker.

Requirements

• 5+ years in marketing operations at high-growth B2B SaaS companies.
• HubSpot expertise (required): Advanced, hands-on ability to configure, architect, and administer HubSpot.
• Builder mindset: You scale operations through systems, not headcount.
• Data fluency: You write your own queries and answer reporting questions end-to-end without waiting on a data team.
• High EQ: You turn marketers' and sellers' frustrations into process improvements without losing their trust.
• AI capable: You’ve shipped something with AI (a script, an agent, a workflow) that automated a repetitive task.

Pay

Base salary range: $160,000–$180,000 USD. Actual salaries vary based on location, experience, and performance. Total compensation includes stock options, unlimited paid time off, and up to 100% coverage on medical, vision, and dental insurance.

Benefits

• Full medical, dental, and vision coverage (up to 100% covered).
• 401K and commuter benefits.
• Flexible PTO.
• High-impact work improving healthcare for millions.

Values

• Solve the customer’s problems, not yours: Make decisions from the customer’s perspective, not for internal convenience.
• Do the things others are not willing to do: Tackle the hardest problems with the highest quality and fastest pace.
• Take ownership: Act like a founder—own your role, mistakes, and our mission. No blaming or excuses.
• Say what’s on your mind, with positive intent: Be direct, proactive, transparent, and frequent in communication.
• Default trust: Trust is given by default, enabling faster feedback, information sharing, and improvements.
• Think in first principles: Identify the problem, break it down to fundamentals, and validate assumptions by asking “why.”