Marketing Operations Lead
About the role
We’re looking for a Marketing Operations Lead to own and optimize the systems, processes, and integrations that power our inbound and demand generation engine. This role sits at the intersection of Marketing and Sales and is responsible for ensuring top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy. This is a hands-on role focused on marketing automation, data flow, and funnel operations. You’ll work closely with Inbound Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, and velocity across product-led and sales-assisted motions. The ideal candidate is technically strong, detail-oriented, and curious about how AI and automation can improve process speed, accuracy, and operational efficiency.
Responsibilities
- Act as the primary marketing operations partner to the Inbound Sales team, ensuring high-quality handoffs.
- Own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.
- Build and maintain workflows, lifecycle automation, and event-based logic supporting inbound and product-led growth.
- Own lead and PQL scoring models and routing logic to ensure fast, accurate delivery to the right sales teams.
- Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals (web, product, form