Lead Marketing Manager, Public Sector

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

About the role

We are seeking a Lead Marketing Manager, Public Sector to build and lead Clio's go-to-market strategy for fast-growing and high-value segments in the legal industry: in-house legal teams within federal, state/provincial, municipal government organizations, public defenders, and legal aid organizations. This role is based in the Greater Washington, D.C. area, including nearby regions of Maryland or Virginia with regular commuting to Washington, D.C.

The Marketing team is a high-profile, high-impact function and the primary driver of Clio's revenue growth. We lead strategic campaigns and initiatives that attract, engage, and convert target segments across the legal industry. The government segment represents a new, significant, and largely untapped opportunity where your work will have an immediate and meaningful impact. Our team is geographically distributed across Canada and the US, collaborating effectively through async communication, video, and Slack. We value initiative, excellence, experimentation, and results.

Responsibilities

• Lead Clio’s growth strategy for the government segment—federal, state/provincial, and municipal legal departments, public defenders, and legal aid organizations—identifying and driving revenue opportunities to unlock significant, compounding growth.
• Analyze all aspects of Clio’s marketing and sales funnel for the government segment, identify areas of improvement, and implement strategies accounting for longer decision cycles, procurement requirements, and institutional buying dynamics.
• Articulate and communicate plans and results with key stakeholders, including the executive team, translating a complex public-sector buyer landscape into clear strategy and measurable outcomes.
• Drive cross-functional planning processes for government segment growth.
• Lead partnerships with colleagues across Marketing, Sales, Revenue Operations, and Product to execute programs, monitor metrics, and adjust as needed to meet goals.
• Own and activate Government channel partners and resellers on an integrated, joint go-to-market strategy.
• Act as the subject-matter expert for the marketing team, surfacing insights on government legal buyers’ mandates, pain points, technology-adoption patterns, and procurement constraints.
• Maintain multiple, complex, scalable, end-to-end programs designed with specific goals aligned to the government segment’s growth trajectory.
• Manage large portions of budgets, including negotiating and partnering with vendors, associations, and public-sector-relevant channels.
• Build awareness and credibility with government legal audiences through targeted content, events, associations, and partnerships relevant to the public-sector legal community.

Requirements

• 10+ years of experience in a marketing or demand generation role, with meaningful exposure to public sector and government audiences.
• Demonstrated understanding of government procurement processes and the buying dynamics of public sector organizations.
• Experience working directly with and activating Government resellers and channel partners on joint go-to-market strategies.
• Excellent analytical skills and experience measuring and optimizing data-driven marketing programs.
• Ability to plan, organize, and execute multiple projects simultaneously while meeting deadlines.
• Strong communication, presentation, project management, and writing skills, including crafting messaging that resonates with institutional and compliance-focused buyers.
• Comfort making decisions with imperfect information in an emerging, high-growth environment.
• Experience marketing across multiple online and offline channels with a focus on driving leads and pipeline.

Benefits

• Competitive, equitable salary with top-tier health, dental, and vision insurance.
• Hybrid work environment with an expectation for local employees to be in the office a minimum of twice per week.
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit.
• RRSP matching and RESP contribution.
• Clioversary recognition program with special acknowledgment at 3, 5, 7, and 10 years.

Pay

The on-target earnings (OTE) salary range for this role is $148,600 to $222,800, reflecting base salary plus variable compensation at 100% attainment. Variable compensation is not guaranteed and depends on individual, team, or company performance. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow.