Marketing Manager

Key Responsibilities

• Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season
• Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics
• Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine
• Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community
• Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI
• Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience

Requirements

• Industry Experience: 3 to 5+ years of growth marketing experience specifically within the real-money or cash fantasy sports space (e.g., Daily Fantasy Sports/DFS, sportsbooks, or similar real-money gaming products)
• Domain Knowledge: A deep understanding of real-money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash-based gaming
• Analytical Mindset: Strong commercial acumen focused on user acquisition costs, unit economics, and channel-agnostic performance data
• Campaign Management: Proven track record of running acquisition campaigns across multiple channels, with specific experience managing creator, influencer, or ambassador programs
• Adaptability: A builder mentality comfortable with fast-paced, high-growth environments and navigating ambiguity with speed and decisiveness
• Cultural Alignment: A strong understanding of NFL and American sports culture

Preferred Qualifications

• Prior experience launching or scaling a real-money or skill-gaming product
• Experience building and scaling a brand community from its early stages

Benefits

• Competitive salary and compensation package
• High degree of autonomy, scope, and ownership over a major product launch
• Opportunity to work with a fast-moving, collaborative team within the high-growth intersection of sports, gaming, and technology
• Direct visibility of performance impact from day one

Due Diligence

We regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion.

Commitment to Equality and Accessibility

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all.

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