Marketing Manager

Key Responsibilities

• Develop and execute marketing plans for corporate-owned Gold's Gyms, focusing on increasing brand awareness and driving traffic.
• Support the implementation of company-owned specific marketing programs regarding, but not limited to, project ownership; distribution of program communication; curation of creative materials, development, review and routing of program results tracking; and coordination with cross-functional teams.
• Concept, implement, pilot and evaluate new programs for potential systemwide implementation.
• Foster targeted interactions with local communities to promote Gold's Gym locations and initiatives.
• Collaborate with field operators to develop region-specific marketing strategies aligned with sales goals.
• Mobilize and motivate internal and external teams to bring corporate and brand business objectives to life while ensuring collaboration, communication, trust, efficiency and quality of the work.
• Plan and execute integrated field campaigns utilizing various channels, including email, direct mail, digital, and others as deemed appropriate.
• Independently coordinate marketing and community events, manage vendors, and oversee marketing collateral.
• Manage and track spending of the local portion of the marketing budget.
• Monitor performance through analysis of key metrics and prepare comprehensive reports.
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs.
• Conduct market and industry research to identify trends and opportunities.
• Develop and execute the marketing plans for new gym presales, grand openings, and location remodels.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Minimum 5 years of experience in marketing, preferably in a fast-paced retail environment.
• Proven ability to develop and execute successful marketing campaigns.
• Strong understanding of digital marketing channels and social media platforms.
• Excellent interpersonal and communication skills, both written and verbal.
• Ability to work independently and as part of a team.
• Experience with CRM systems and database management is a plus.