Lead Marketer, BDR Revenue Marketing - Upmarket

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation within a Technical Services environment. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth.

Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Design and own the master BDR prospecting motion across North America and EMEA
• Build scalable sequence and cadence standards using automation and intent signals
• Define segmentation and data-quality criteria for BDR outreach priorities
• Create competition structures that motivate BDR team adoption and provide insights
• Establish standards for campaign tagging and attribution of BDR activities
• Develop centralized enablement resources to aid regional teams in deployment
• Partner with stakeholders to translate regional needs into global standards

Qualifications

• 7+ years of experience in high-tech sales or marketing with BDR/SDR outbound responsibility
• Strong expertise in designing prospecting sequences and outbound plays
• Applied knowledge in audience segmentation, prospecting data, and reporting tools
• Proficient in using AI and automation for targeting and campaign execution
• Demonstrated ability to manage complex programs from strategy through execution with minimal oversight
• Excellent project management skills and written communication in English
• Deep understanding of B2B SaaS sales processes and multi-threaded upmarket deals

Pay

$122,400 – $195,800 annually

Benefits

• Remote work capability, with a preference for East Coast timezone compatibility
• Occasional travel for cross-regional planning and key prospecting events
• Access to equity plan options for eligible roles
• Support for building team connections through in-person events
• Accommodations offered for candidates requiring alternative arrangements