Revenue Marketing Lead

Remote – US based candidates only, no visa sponsorship available

About the role

This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a regulated financial services environment.

Responsibilities

• Own daily operations of the Always On marketing program, including site ads and automated campaigns
• Identify and implement high-impact upsell and cross-sell strategies for current members
• Design and scale experimentation frameworks for ongoing improvement of messaging and offers
• Collaborate with various teams to launch revenue-generating initiatives effectively
• Utilize AI and automation to optimize targeting and improve testing processes
• Translate performance data into actionable recommendations for member engagement
• Develop scalable systems that support long-term growth of marketing programs

Qualifications

• 6+ years of experience in B2C growth marketing, revenue marketing, or performance marketing
• Proven track record of linking marketing performance directly to revenue or sales outcomes
• Experience in driving upsell and cross-sell initiatives within an existing customer base
• Ownership experience of multi-channel marketing programs including automated messaging and email campaigns
• Strong analytical background with the ability to derive strategic insights from data
• Familiarity with marketing automation and analytics tools, jointly optimizing to enhance performance
• Direct experience in writing and optimizing marketing copy, especially using AI

Pay

$130,000 – $150,000 annually

Benefits

• Flexible remote work environment across specified states
• Unlimited vacation policy promoting work-life balance
• Fully-paid parental leave to support family growth
• Annual $1,000 investment allowance in stocks of your choice
• Low premiums for medical, dental, and vision insurance
• Comprehensive compensation package, including equity options