Revenue Marketing Lead

The Motley Fool is a financial services company providing investment guidance through membership services, market news, portfolio tools, and investing programs.

About the Role

The Revenue Marketing Lead will own the Always On program across internal site advertising, automated emails, order pages, and targeted member offers. This strategic and hands-on B2C marketing role focuses on identifying revenue opportunities, developing campaigns, and optimizing the member experience.

Responsibilities

• Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member offers.
• Identify and execute high-impact upsell and cross-sell opportunities across the existing member base.
• Design and scale experiments across lifecycle touchpoints, messaging, offers, timing, targeting, and channels.
• Partner with Product, Email Marketing, Analytics, and Engineering to bring revenue-generating ideas to market.
• Use AI and automation to improve targeting, analysis, testing, creative iteration, and operational decisions.
• Turn performance data, market trends, and experimentation results into messaging direction and actionable growth recommendations.
• Advance segmentation, personalization, and targeted experiences across the member journey.
• Build scalable workflows while balancing strategic leadership with hands-on execution and rapid iteration.

Qualifications

• 6+ years of experience in B2C growth, revenue, performance, subscription, or a related marketing field.
• Demonstrated responsibility for marketing tied directly to revenue, sales, conversion, or another commercial outcome.
• Experience driving upsells, cross-sells, upgrades, repeat purchases, subscriptions, renewals, or similar growth from existing customers.
• Experience owning multi-channel marketing programs in direct-response environments.
• Deep understanding of experimentation, segmentation, targeting, personalization, and lifecycle optimization.
• Strong analytical skills and technical fluency with marketing automation, analytics tools, and AI-enabled workflows.
• Ability to work across strategy and hands-on execution with technical and business stakeholders.
• Strong interest in investing and personal finance; financial services, fintech, or investing experience is strongly preferred.

No employment sponsorship is available. Candidates must reside in or be willing to relocate to Alabama, California, Colorado, Connecticut, Florida, Georgia, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, DC, or Wisconsin.

Benefits

• Flexible remote work within the eligible locations
• No vacation policy
• Generous fully paid parental leave
• $1,000 annually to invest in stocks of your choice
• Low premiums for medical, dental, and vision coverage
• Comprehensive compensation package including company equity

Pay

Annual pay range: $130,000-$150,000 USD