Lead Manager, Campaign Management

About the Role

To win in the connected world, AT&T needs best-in-class marketing. This highly visible role supports our Marketing organization and drives campaign processes and governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge, and serves as a go-to for solving challenging problems. You thrive on driving clarity, cohesion, and consistency by developing new systems, processes, and thinking to effectively enable our marketing machine.

Responsible for cross-functional management of critical go-to-market campaigns, driving strategic alignment and efficiency across AT&T’s portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners. The ideal candidate is a Marketing expert with experience driving change in a large organization, grounded in marketing strategy, end-to-end campaign management, and process optimization. This role is instrumental to AT&T’s continued success and goes beyond project management—you are a steward of accountability and an influencer of AT&T’s value and impact to consumers.

Responsibilities

• Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization, ensuring clear communication at the working and executive level to assist in timely decision-making for each campaign milestone.
• Document progress, alerts, variances, and timelines of respective campaigns to maintain up-to-date marketing records with the latest strategies, decisions, and outcomes.
• Plan and facilitate working checkpoints with all levels of leadership, synthesizing decisions and ensuring follow-through.
• Utilize Adobe Workfront or similar workflow management tools to streamline processes.
• Cross-analyze and contribute to multiple layers of marketing planning, from strategic annual plans to channel and messaging-specific plans, ensuring tight alignment with foundational strategies.
• Escalate and course-correct when marketing executions deviate from plans.
• Monitor campaign launches and performance, leading reviews and retrospectives to suggest optimizations and future improvements.
• Drive rigor around AT&T’s way of Marketing for planned and in-year programs, consistently seeking efficiencies.
• Enable collaboration across MGO and partner organizations to ensure successful execution of the strategic vision.
• Support marketing stakeholders in reaching goals, mitigating risk, and removing roadblocks while capturing key information to replicate improved processes.
• Codify campaign management and overall marketing processes through teamwork.

Requirements

• Background in holistic marketing across multiple brands at large companies; B2B, Local, and Direct Marketing experience a plus.
• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting.
• Comfortable working in ambiguous environments with an ability to create structure and process from scratch.
• Ability to work autonomously, take initiative, and manage multiple large-scale projects simultaneously.
• Executive presence to inspire confidence with internal and external constituents.
• Collaborative mindset with a willingness to engage in hands-on work and dive into details.
• Ability to react quickly with strategic thinking and proactive solutioning in a fast-paced environment.
• Strong verbal and written communication skills.
• Highly organized, accountable, and operational by nature, but through a strategic lens.
• Patient and persistent.
• Working knowledge of Adobe Workfront or similar workflow management tools.
• Expertise in Microsoft Office.
• Preferred: MBA or Master’s degree.
• Preferred: Experience with Bynder or other Digital Asset Management tools.
• Preferred: Creative or Media Agency experience.

Qualifications

Education: Typically requires a Bachelor’s degree.

Experience: Typically requires 6+ years of experience in a similar area of responsibility.

Pay

Individual starting salary within this range may depend on geography, experience, and education/training. Salary range: $128,400.00 - $215,800.00 USD Annual.

Benefits

• Medical, Dental, and Vision coverage.
• 401(k) plan.
• Tuition reimbursement program.
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays).
• Paid Parental Leave.
• Paid Caregiver Leave.
• Additional sick leave beyond what state and local law require (unprotected).
• Adoption Reimbursement.
• Disability Benefits (short term and long term).
• Life and Accidental Death Insurance.
• Supplemental benefit programs: critical illness, accident, hospital indemnity, group legal.
• Employee Assistance Programs (EAP).
• Extensive employee wellness programs.
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone.

Schedule

Weekly Hours: 40

Time Type: Regular

Location

Atlanta, Georgia; Dallas, Texas; El Segundo, California