Lead Manager, Campaign Management

About the Role

To win in the connected world, AT&T needs best-in-class marketing. This highly visible role supports our Marketing organization and drives campaign processes and governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge, and serves as a go-to for solving challenging problems. You thrive on driving clarity, cohesion, and consistency by developing new systems, processes, and thinking to effectively enable our marketing machine.

Responsible for cross-functional management of critical go-to-market campaigns, driving strategic alignment and efficiency across AT&T’s portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners. The ideal candidate is a Marketing expert with experience driving change in a large organization, grounded in marketing strategy, end-to-end campaign management, and process optimization. This role is far more than project management—you are a steward of accountability and an influencer of AT&T’s value and impact to consumers.

Responsibilities

• Campaign management and governance:
  • Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization.
  • Pay keen attention to detail for timelines to ensure clear communication at the working and executive level, assisting in clear and timely decision-making for each campaign milestone.
  • Document progress, alerts & variances, and timelines of respective campaigns to ensure marketing records remain up to date with the latest strategies, decisions, and outcomes.
  • Effectively plan and facilitate working checkpoints with all levels of leadership, synthesizing decisions and ensuring follow-through.
  • Utilize working knowledge of Adobe Workfront or similar workflow management tools.
• Strategic coordination to ensure optimized execution:
  • Cross-analyze and meaningfully contribute to multiple layers of marketing planning, from strategic annual plans to channel and messaging-specific plans.
  • Ensure marketing approaches and executions tightly tie to foundational plans and strategies; escalate and course-correct when they don’t.
  • Monitor campaign launches and performance, leading reviews and retrospectives that suggest optimizations and future improvements.
• Enablement of AT&T way of Marketing:
  • Drive rigor around AT&T’s way of Marketing for planned and in-year programs, consistently seeking ways to create efficiencies.
  • Enable collaboration across MGO and partner organizations to ensure successful execution of the strategic vision.
  • Support marketing stakeholders to reach goals, mitigate risk, and remove roadblocks, capturing key information to replicate improved processes.
  • Team up on codifying campaign management and overall marketing processes.

Requirements

• Background in holistic marketing across multiple brands at large companies; B2B, Local, and Direct Marketing experience a plus.
• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting.
• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.
• Able to work autonomously and take initiative, managing multiple large-scale projects simultaneously.
• Executive presence to inspire confidence with internal and external constituents.
• Collaborative and willing to roll up your sleeves with the team to dive into details.
• React quickly with strategic thinking and proactive solutioning in a fast-paced environment.
• Strong communicator, both verbal and written.
• Highly organized and accountable, operational by nature but through a strategic lens.
• Patient and persistent.
• Working knowledge of Adobe Workfront or similar workflow management tools.
• Expert in Microsoft Office.
• Preferred: MBA or Master’s degree.
• Preferred: Experience with Bynder or other Digital Asset Management tools.
• Preferred: Creative or Media Agency experience.

Qualifications

Education: Typically requires a Bachelor’s degree. Experience: Typically requires 6+ years of experience in a similar area of responsibility.

Pay

Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Salary range: $128,400.00 - $215,800.00 USD Annual.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require (unprotected)
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone

Schedule

• Weekly Hours: 40
• Time Type: Regular

Location: Atlanta, Georgia; Dallas, Texas; El Segundo, California