Lead Growth Product Marketing Manager

Responsibilities

• Own your titles! Conduit between UA, Admon & Product teams that drives effective collaboration around major game updates, audience and creative insights, and overall game health.
• Monitor Title performance weekly.
• Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing.
• Lead research, development, testing, and analysis of UA and ASO creatives.
• Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas.
• Work with ASO manager to create a roadmap that incorporates learnings from performance creatives.
• Take a metrics-driven approach to creative iteration and localization.
• Collaborate with other teams (e.g. UA, Product, Analytics) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential at launch.
• Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration.
• Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology.
• Work with Associate Director of Creative Marketing to evaluate and propose new strategic partnerships for the studio.

Qualifications

• Demonstrated experience in go-to-market planning and execution, exceptional project management and organizational skills, attention to detail and the ability to work on tight deadlines, while sometimes dealing with ambiguity.
• 5+ years of experience developing marketing strategy and working within a marketing organization.
• 3+ years of experience in apps or entertainment industry marketing, ideally in the mobile gaming space with proven success developing and optimizing marketing creatives.
• Demonstrated success in product positioning, creative and media strategies, analysis and trends, and a broad understanding of related marketing fields.
• Experience leading high scale apps/products including asset development, messaging, and marketing strategy.
• Proven understanding of research and testing methodologies.
• Experience with ASO is ideal for this role.
• Excellent written and verbal communication, including strength in using Excel and rockstar at using Powerpoint.
• Experience working with agencies and designers.
• Ability to influence, inspire, and motivate people within the team as well as across the org.
• In-depth knowledge of the games and entertainment industries as an active mobile gamer with the ability to deconstruct the competition.

Benefits

• Medical (100% paid option)
• Dental (100% paid)
• Vision (100% paid)
• Unlimited PTO/Vacation
• Life insurance (100% paid)
• 401K with competitive contribution
• Annual, all-inclusive company trip for you and a guest
• Free lunch, free snacks, and free drinks in the office
• Casual workplace with a relaxed dress code
• Newly remodeled office in the heart of Irvine
• Growth, growth, growth - we are growing, and we would love for you to join us on the ride
• Annual Game Jam to show off your creative chops!