Lead, Go To Market Enablement

Location: Beaverton, Oregon (On-site)

About the role

We are seeking a dynamic and strategic leader to work across multiple product categories, delivering cohesive and commercially viable seasonal plans for digital and physical retail channels. This role involves leading the end-to-end execution of seasonal go-to-market strategies, from concept through consumer delivery. The position sits at the intersection of digital, go-to-market, merchandising, and marketing functions, requiring a blend of strategic planning and operational excellence.

Responsibilities

• Lead seasonal imagery and copy planning across multiple product categories and brands, balancing brand objectives with commercial goals.
• Partner with production teams to define product storytelling, product detail page (PDP) content, and seasonal content strategies.
• Drive imagery and copy planning and execution for product launches, seasonal campaigns, and key commercial moments across multiple business cycles.
• Develop scalable and repeatable processes that translate business strategies into consumer-facing experiences, building strong partnerships across merchandising, marketing, creative, media, and operations teams.
• Lead the end-to-end execution of strategic initiatives with clear timelines, milestones, governance structures, and stakeholder communications.
• Support seasonal content production, including procurement requests, logistics coordination, and managing relationships with internal creative teams and external partners.
• Manage assortment information and Airtable data to ensure product accuracy and alignment across content production workflows.

Requirements

• A minimum of 5 years of relevant experience in digital/ecommerce, merchandising, and marketing.
• Proficiency in Airtable and Excel, including the ability to sort and manage large data sets.

Preferred Qualifications

• Experience with production processes or familiarity with how photo studios operate.
• Knowledge of product creation timelines and go-to-market best practices.

Benefits

• Medical, dental, vision, life, and disability insurance plans.
• Employee Stock Purchase Program (ESPP).
• 401K program with company match after 12 months of tenure.
• Health Savings Account (HSA) on the HDHP plan.
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training program, access to certification prep, and a library of technical and leadership courses/books/seminars after 6+ months of tenure.
• Certification discounts and perks for associations including CompTIA and IIBA.
• Dedicated customer service team for benefits and resources, plus a certified Career Coach.