Lead Generation Specialist I

About the role

The Lead Generation Specialist I plays an important role in advancing Syner-G’s growth objectives by supporting and executing lead generation strategies that build brand recognition, expand market presence, and contribute to client acquisition initiatives. This position provides an opportunity to exercise discretion and independent judgment in research, outreach approaches, and campaign execution, while gaining exposure to business development strategy in the life sciences industry.

Responsibilities

• Conduct research and analysis to identify prospective accounts, key decision-makers, and emerging opportunities.
• Apply independent judgment in tailoring outreach strategies (email, telephone, and digital platforms) to effectively engage prospective clients.
• Collaborate with Marketing and Business Development Leads to design and refine campaign messaging that supports consultative selling.
• Aid in evaluating market trends and client challenges to recommend approaches for positioning Syner-G as a solution provider.
• Maintain Salesforce pipeline ownership at the entry level, ensuring accurate tracking, insight generation, and reporting of lead development activities.
• Summarize findings from outreach efforts and provide strategic recommendations to Business Development Leads to inform ongoing market engagement.
• Contribute to team discussions on lead generation tactics, offering insights from research and campaign outcomes.

Requirements

• Education: Bachelor’s Degree or Equivalent job-related experience preferred
• Technical Experience: Minimum of 1-2 years’ successful experience working in lead generation or sales roles in a scientific space OR Master’s degree in life sciences / biotechnology
• Skills: Strong analytical and research skills, excellent communication skills, ability to comprehend and communicate scientific verbiage and concepts

Qualifications

• Enthusiastic team player with exceptional communication skills able to navigate selling hurdles, understand different buying personas, position, and communicate the value of Syner-G’s solutions, and persuade new business prospects to learn more