Lead Generation Specialist (B2B Inside Sales)

Responsibilities

• Generate qualified leads for training opportunities through outbound campaigns (email, LinkedIn, cold calling, etc.)
• Follow the leads through the sales pipeline to the win for training course enrollment
• Discover qualified opportunities based on predefined criteria (budget, authority, need, timeline)
• Maintain and update CRM system (e.g., Salesforce) according to company guidelines
• Support research, script writing, and execution of year-long scheduled campaigns aimed at driving new leads for training services
• Track, analyze, and report on lead generation performance metrics weekly
• Execute weekly call and email outreach and maintain high lead quality to achieve KPIs
• Conduct A/B testing on messaging and outreach strategies to improve conversion rates
• Research and identify target accounts, industries, and key decision-makers
• Assist in building and refining ideal customer profiles (ICPs) and buyer personas
• Participate in cross-functional team meetings and sales meetings to foster team collaboration
• Serve as a primary and secondary point of contact for customers in collaboration with Training Operations Team.
• Continuously learn Shermco’s training service offering to craft value proposition messaging

Qualifications

• Bachelor's degree in marketing, business, engineering, or related fields preferred
• 2+ years of relevant experience in inside sales, sales development, or lead generation
• 2+ years of experience selling training courses or related is highly desired
• Comfortable contacting prospects via phone calls, emails or other channels, adhering to the planned outreach schedule
• Experience with CRM tools - e.g., Salesforce, HubSpot (Preferred)
• Familiarity with outbound prospecting tools - e.g., LinkedIn Sales Navigator, ZoomInfo, Industrial Info Resources, ConstructConnect (Preferred)
• Proven track record of meeting or exceeding sales targets
• Strong communication and interpersonal skills
• Ability to work independently and as part of a team
• Strong organizational skills and attention to detail
• Ability to handle rejection and maintain a positive attitude
• Intermediate knowledge of Microsoft applications, including Excel, Word, and PowerPoint