Lead Generation Specialist
Full-time, associate-level role. 100% remote within the United States.
About the role
The Lead Generation Specialist improves campaign execution while supporting strategic marketing, brand development, digital campaigns, content, social media, audience analysis, and client delivery. The role focuses on lead generation execution within brand development operations, ensuring clear handoffs that document completion status, pending tasks, and ownership of next steps.
Working strengths
- Execute lead generation within brand development operations using campaign operations and marketing coordination.
- Apply digital marketing expertise while tracking exceptions, owners, and deadlines tied to lead generation execution.
- Document email marketing decisions clearly for seamless team follow-through.
- Exercise sound judgment in brand development support, escalating issues when necessary rather than making assumptions.
Responsibilities
You will own the Lead Generation Specialist workflow at NexxaWorks by:
- Coordinating team tracking of approvals and publishing deadlines.
- Reviewing workflow performance signals to monitor effectiveness.
- Maintaining documentation of lessons learned to improve future campaign cycles.
- Tracking campaign or content deliverables to ensure timely completion.
- Reviewing assets and copy against the current brief for accuracy and alignment.
Role outcome
Strong performance is demonstrated through fewer avoidable corrections, timely follow-through, and clear records that make the next action obvious. Success is measured by the accuracy, security, traceability, and readiness of lead generation execution within brand development operations.
Pay
Base salary: $44,000–$68,000 per year.