Lead Generation Specialist

About the role

The Lead Generation Specialist is responsible for contacting and following up on inbound sales inquiries. They will identify sales opportunities, pre-qualify prospects, and assign to sales staff and track them. This person must be able to engage with prospects/customers in a way that creates a superior customer service experience. Throughout the workday this person will be using various web-based research tools to look up customer and product information. In addition, the Lead Generation Specialist will identify needs and refer leads to the appropriate resources.

Duties and responsibilities

• Articulate the company's capabilities and value proposition
• Learn and demonstrate a fundamental understanding of service and product offerings
• Develop a superior customer service relationship with both prospects and support teams
• Proactively research and stay up-to-date on company products/services and competitive products/services
• Assess buying interest to qualify sales leads based on specific lead qualification criteria
• Assign qualified leads accordingly and request updates on leads and quotes with sales team
• Update lead/opportunity interactions within spreadsheet or CRM platforms (SalesForce)
• Provide monthly activity report to management

Requirements

• High School Diploma/GED required; Bachelor's Degree in Business or related field preferred
• Minimum of 3 years of experience in sales, marketing, or lead generation, preferably in a B2B environment
• Strong understanding of lead generation strategies and tactics
• Excellent communication and customer service skills
• Proven ability to analyze data and trends to drive actionable insights
• Exceptional organizational and time management skills
• Intermediate skills in Microsoft Office products
• Must be able to work in the United States without sponsorship
• Must be able to meet company's employment requirements, which includes passing a drug screen, criminal background check, and MVR, if driving for the company

Physical requirements

• Occasional lifting/carrying of 10 pounds
• Visual acuity, speech and hearing
• Hand and eye coordination and manual dexterity necessary to operate a computer keyboard and basic office equipment
• Subject to sitting, standing, reaching, walking, twisting, and kneeling to perform the essential functions
• Working conditions are primarily inside an office environment
• Prolonged periods sitting at a desk and working on a computer

Benefits

• Competitive pay
• 401(k) with company match
• Paid time off
• Paid holidays
• Health benefits (eligible 1st of the month following 30 days) including Medical, Vision, Dental, Disability
• Life insurance – company provided
• Bonus program eligibility
• Paid training for field personnel
• Uniforms provided for field personnel

This response is AI-generated, for reference only.