Lead Generation Marketing Coordinator
Position Overview
We are seeking a dynamic Marketing Coordinator to join our front desk team. This role involves managing incoming interest, converting leads into scheduled classes, coordinating community events, and driving brand engagement through social media.
Key Responsibilities
Lead Management & Outreach: Outbound calling to new leads to introduce the gym and secure free intro classes.
Customer Service & Follow-Up: Handling operational voicemails and emails promptly, providing a friendly customer experience.
Accountability & Check-Ins: Ensuring past-due accounts are managed and scheduled appropriately.
Retention Calls: Following up with non-signing intro attendees and rescheduling no-shows.
Event Coordination: Outreach, scheduling, and organizing local community marketing events.
Social Media Management: Creating and managing social media content to engage the community.
Gym Culture & Atmosphere: Maintaining a vibrant lobby and updating the welcome board.
Special Event Sales: Outbound-calling to book birthday parties, camp spots, and Parents' Survival Nights.
Creative Content Creation: Capturing and sharing high-energy class highlights on social media.
Qualifications & Skills
Sales Experience: Prior experience in over-the-phone sales, telemarketing, or high-volume booking environments.
Communication: Exceptional verbal and written communication skills with a warm and persuasive personality.
Time Management: Highly organized self-starter capable of balancing multiple tasks efficiently.
Tech Savvy: Comfortable with CRM software, lead tracking pipelines, email clients, and standard social media applications.
Benefits & Culture
Base Pay: Competitive $15.00/hour starting wage.
Incentive Structure: Additional performance bonuses based on lead conversion rates, successful bookings, and enrolled memberships.
Consistent Hours: Steady weekday morning schedule with free afternoons and weekends.
Impact: Direct influence on shaping the gym's community culture.