Lead Director of Branding, Business Communications & Sports Marketing

About the role

Dow has an exciting opportunity for a Lead Director of Branding, Business Communications & Sports Marketing located in Midland, MI!

Responsibilities

• Own and evolve Dow’s enterprise brand strategy, including brand positioning, architecture, value proposition and usage principles, in partnership with Corporate Affairs leadership and enterprise stakeholders.

• Serve as steward of the Dow brand as an enterprise asset, ensuring consistency, discipline and protection across businesses, regions, partnerships, sponsorships and external platforms.

• Establish and maintain enterprise-wise brand governance frameworks, including standards, policies, approval practices, escalation paths and risk management protocols.

• Define and oversee brand health and brand value measurement, including reputation, equity and value indicators, translating insights into leadership decision-making and strategic action.

• Enable the organization to create, promote and activate the Dow brand effectively, while maintaining clear distinction between brand definition / stewardship and communications or campaign execution.

• Partner with senior business and functional leaders to shape and execute integrated business and marketing communications strategies that advance Dow’s growth, reputation, and commercial objectives.

• Translate business strategies into clear, compelling messaging and engagement strategies within established enterprise brand frameworks across global and regional audiences.

• Lead the development and execution of integrated, multi-channel marketing communications plans aligned with business marketing strategies and customer engagement priorities.

• Partner with Dow’s Corporate Communications team to ensure consistency of purpose, effective messaging and engagement across stakeholders.

• Provide strategic oversight and leadership for Dow’s Sports Marketing capabilities and programs, ensuring sports partnerships and platforms advance brand visibility, thought leadership, and business relevance.

• Ensure alignment of sports marketing communications with enterprise business and brand priorities, as well as proper governance and oversight of sports marketing assets.

• Partner with Dow’s commercial team to guide the integration of sports marketing initiatives into broader business and marketing communications programs that maximize return on investment and brand impact.

• Lead and develop a high-performing organization of marketing communications leaders, managers, and specialists, fostering engagement, capability building, and succession planning.

• Own the talent strategy, organizational design, and resource planning for the Business & Marketing Communications organization.

• Inspire, coach, and mentor leaders and teams to deliver results aligned with long-term business strategy and operational excellence.

• Accountable for functional budgets, resource allocation, and supplier partnerships across branding, marketing communications, and sports marketing programs.

• Establish outcomes-based measurement frameworks to assess effectiveness of communications and marketing programs, feeding insights back into planning and strategy refinement.

• Ensure strong collaboration with Corporate Public Affairs, brand, marketing, and regional teams to connect enterprise, business, and market priorities.

Qualifications

• A minimum of a bachelor's degree or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• A minimum of 15 years of experience leading global or regional marketing communications organizations or related disciplines in a complex, multinational environment.
• Deep experience with brand strategy, integrated marketing, and high-visibility platforms such as sponsorships or sports marketing.
• Significant leadership experience, including leading leaders and managers in complex organizations.
• A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.

Skills

• Brand Strategy: Ability to develop, steward, and evolve brand strategy across all channels, ensuring consistent brand identity, voice, and positioning.
• Lead long‑term brand vision aligned with business objectives, audience insights, and market trends to strengthen brand equity and differentiation.
• Cross-Functional Leadership: Demonstrated success leading high‑performing teams and collaborating across marketing, sales, legal, finance, and external agencies. Influence without direct authority, align diverse stakeholders, and drive execution of complex, multi‑channel initiatives.
• Data Analytics: Strong analytical mindset with the ability to measure brand performance, campaign effectiveness, and ROI. Use insights from consumer data, media metrics, and market research to optimize strategies, inform decision‑making, and demonstrate business value.
• Executive Communications: Proven ability to lead internal and external communications, including executive messaging, corporate narratives, crisis communications, and stakeholder engagement. Craft clear, compelling messages that support organizational strategy, reputation management, and cultural alignment.
• Sports Marketing: Expertise in designing and executing integrated marketing strategies, including sports marketing, sponsorships, endorsements, and experiential activations. Leverage partnerships and platforms to drive brand visibility, fan engagement, and measurable business impact.