Brand Strategy and Communications Director
The Director of Brand Strategy & Communications at Porex is responsible for developing and evolving the global Porex brand strategy, positioning, messaging architecture, and value proposition. The role involves establishing brand governance standards to ensure consistency across all customer-facing communications and experiences.
Responsibilities
Develop and evolve the global Porex brand strategy, positioning, messaging architecture, and value proposition.
Establish brand governance standards that ensure consistency across all customer-facing communications and experiences.
Lead the continued evolution of the Porex brand while preserving the unique value proposition and entrepreneurial culture that differentiate the business.
Translate complex technical capabilities into compelling customer-centric stories that strengthen market positioning.
Partner with subject matter experts to create differentiated messaging and content aligned to target markets and customer needs.
Own the strategy and execution of customer-facing brand experiences, including global trade shows, Innovation Days, webinars, and customer appreciation initiatives.
Ensure every customer interaction reflects the Porex brand promise and delivers a consistent, high-quality experience.
Oversee strategy for the customer sampling experience, and branded customer engagement programs.
Develop the enterprise content strategy supporting customer education, commercial enablement, demand generation, and brand awareness.
Partner with Digital Strategy & Growth to optimize content distribution, engagement, and digital performance.
Influence cross-functional stakeholders to drive enterprise-wide adoption of the Porex brand.
Partner with corporate marketing teams to align enterprise messaging while maintaining Porex differentiation.
Lead, coach, and develop the Brand & Experience team while managing external agencies and creative partners.
Establish KPIs for brand awareness, customer engagement, event performance, and organizational adoption.
Continuously evaluate brand effectiveness through customer feedback, analytics, and market insights.
Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field; MBA or technical background (materials science, engineering) is a plus.
Experience: 7-10+ years experiences in B2B content or brand marketing, ideally in manufacturing, materials science, life sciences, or healthcare.
Skills and abilities: Demonstrated success leading corporate brand strategy within technical manufacturing or engineered products. Experience navigating decentralized organizations while successfully influencing diverse stakeholder groups. Proven ability to build organizational followership without direct authority. Exceptional executive communication and storytelling skills. Strong experience leading brand evolution during periods of organizational change. Experience balancing enterprise alignment with independent business identity. Outstanding strategic thinking combined with hands-on execution. Ability to simplify highly technical concepts into compelling business value.
Please provide a link to your portfolio showcasing a diverse mix of effective long and short-form content. This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory, or environmental demands may be referenced to communicate the way this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Filtration Group will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Porex is committed to creating an inclusive work environment for all team members, regardless of race, gender, religion, sexual orientation, age, disability, genetics, veteran status, marital status, or any other characteristic protected by law. We believe the work we do and the mission we spread is at its best when everyone feels free to be their most authentic self.