Director, Brand And Communications Strategy

About the role

At The Lede Company, our strength lies in developing culturally resonant marketing and communications strategies that help brands solve their most important business challenges. The Director, Brand and Communications Strategy sits within the Brand Division and the New Business & Strategy team, a team responsible for driving the strategic thinking that powers both client work and The Lede Company’s growth. This role is designed for a seasoned, deeply strategic and intellectually curious leader who will set the strategic vision for brand strategy, campaign architecture and integrated communications planning for some of the world’s most innovative brands across fashion, lifestyle, beauty, wellness, automotive, technology and social platforms. This role will own key strategic moments for clients, including annual planning, campaign development and special strategic projects. As part of the account work, this client-facing role will oversee all phases of marketing and communications strategy development, including campaign development, execution and results reporting. The Director will serve as a senior strategic counsel to clients, oversee project workflow and timelines, and lead and mentor the integrated account team. This role offers the opportunity to shape strategy for culturally relevant brands, partner with Lede leadership, and play a leading role in growing The Lede Company.

Responsibilities

• Set the strategic vision and lead the development of integrated marketing and communications strategies that solve client business challenges and drive measurable brand growth
• Translate business objectives, cultural insights and consumer behavior into clear strategic frameworks and campaign platforms, and serve as the final strategic point of review before work goes to clients
• Oversee the development of campaign architecture, messaging frameworks and strategic briefs that guide integrated teams across PR, content, partnerships and brand marketing
• Serve as a the strategic connection point between brand marketing and PR/communications across client work and new business
• Lead strategic workshops and brainstorms with internal teams and senior client stakeholders to unlock breakthrough campaign ideas and cultural opportunities