Lead Conversion Manager

About Us

Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life. Our teams have the opportunity to provide a critical resource – energy – that ensures safety, security, and independence for people around the world.

Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers.

At Rehlko, you have the freedom to identify, create, and deliver solutions – large and small – that help people and communities thrive in the moments that matter. We are committed to fostering a safe and sustainable work environment where safety is everyone’s responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements.

Why You Will Love This Role

Under the direction of the Director of Lead Conversion, the Lead Conversion Manager supports the reporting, optimization, planning, and execution of residential lead conversion activities. This role is responsible for building detailed reporting and analyses for each critical KPI in converting both Kohler Generator-based quote and service leads for dealers. These lead conversion phases include lead submission, lead processing, lead qualification, lead quality, lead assignment, dealer processing, and lead follow-up.

From these analyses, the Lead Conversion Manager will work with the Director of Lead Conversion to identify efficiency opportunities and work cross-functionally with other departments to support new strategies and technologies to address these gaps.

Responsibilities

• Analytics & Reporting (50%):
  • Track lead volume, speed-to-lead metrics, and lead quality across platforms (e.g., website, chat, forms, call center, AI conversations), individual lead channels, geographies, and dealers.
  • Create executive dashboards and reports on key KPIs and trends.
• Insights & Strategy (20%):
  • Analyze data to identify trends, bottlenecks, and opportunities for conversion optimization.
  • Perform root cause analysis on performance drops and provide recommendations for improvements in marketing campaigns, processes, technology, communication, or sales approaches.
• Conversion Optimization (30%):
  • Support projects and strategies to increase conversion rates through each phase of the sales and post-sale funnels.
• Report Development & Analysis:
  • Develop key performance-based reports within SalesForce, PowerBI, GA4, Looker Studio, and call tracking platforms for critical lead conversion KPIs.
  • Work with data analyst teams to ensure data accuracy and integrity.
  • Conduct data hygiene checks and troubleshoot data flow or process issues.
  • Monitor and report performance metrics across lead ingestion channels (e.g., multiple website lead forms, call center, chat, MetaLeads, affiliates, etc.).
  • Develop reports to review lead response and conversion metrics by marketing channels (e.g., organic, paid search, Pmax, display, YouTube, Meta, etc.), geographies, and dealers.
  • Identify opportunities for optimization and A/B testing to improve engagement and conversion.
• Project Support & Planning:
  • Partner with marketing, sales, product, and analytics teams on cross-channel initiatives and analysis.
  • Lead or support lead conversion projects through project definition, documentation, testing, and execution.
  • Determine data baselines and normalize datasets to assess pre- and post-project performance.

Requirements

• Bachelor's degree in Business, Analytics, or Marketing.
• 5+ years of lead conversion and report development experience.
• Minimum of 3-5 years of experience in report development and analysis.
• Proven track record of identifying and implementing conversion improvement activities.
• 2+ years hands-on experience with GA4, PowerBI, SalesForce reporting, Looker Studio.
• 3-5 years’ experience in B2C or business-to-dealer lead generation marketing.
• Strong analytical skills.
• Knowledge of IT project development, lifecycle, and documentation.
• Strong attention to detail and ability to manage multiple concurrent tasks.

Preferred Qualifications

• 3-5 years’ experience in home services lead generation.
• Familiarity with AI-based lead qualification and booking tools.
• Experience with customer lead-scoring models.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future. This position is primarily remote. However, if you reside within a 50-mile radius of a Rehlko site, you may be required to work onsite at least 2-3 business days per week. Rehlko hires candidates only in states where we have an established business presence. We do not hire candidates residing in the following states: AK, AR, DE, HI, ME, ND, NE, VT, WV, WY.

Benefits

At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world.

• Competitive compensation and benefits.
• Work-life flexibility.
• Recognition and rewards.
• Development and career opportunities.
• A safe and inclusive workplace.
• Health, vision, and dental insurance.
• 401(k) with Rehlko matching.