Lead, Content Marketing & Engagement

About the role

We are looking for a Lead, Content Marketing & Engagement to lead the content marketing function for Roundglass Living. This role owns how Roundglass Living communicates with people across the full engagement journey, from first discovery and onboarding through activation, ongoing engagement and retention. You will lead the strategy, messaging, editorial standards and content systems across B2C and B2B2C audiences, ensuring that every communication does more than inform. It should help people understand the value of Roundglass Living, take meaningful next action, and make wellbeing part of everyday life.

The role oversees content across social media, lifecycle and CRM communications, client engagement programs, the B2B Engagement Hub, websites and landing pages, campaigns, events, thought leadership, sales enablement and other marketing touchpoints. You will lead a multidisciplinary content team and work closely with Product, Services, Sales, Growth, Analytics and Brand to create one connected engagement ecosystem.

What you'll do

• Lead Content & Engagement Strategy
  • Own the overall content marketing and engagement strategy across B2C and B2B2C.
  • Build content journeys that support awareness, registration, onboarding, activation, sustained engagement, retention and re-engagement.
  • Translate Roundglass Living's wholistic wellbeing philosophy, science and product experience into clear, compelling and actionable communication.
  • Maintain foundational positioning, messaging frameworks, voice, and content standards across audiences and channels.
  • Ensure content connects directly to meaningful user actions within the Roundglass Living app.
• Own the Engagement Content Ecosystem
  • Oversee content across social, email, CRM, onboarding, lifecycle communications, websites, landing pages, campaigns, challenges, webinars, events and client engagement programs.
  • Lead the content strategy and development system supporting the B2B Engagement Hub across Workplace, Sports and Education.
  • Ensure engagement content is planned as connected journeys and reusable packages rather than isolated assets.
  • Build coordinated editorial and engagement calendars across B2C and B2B2C.
  • Ensure the right content reaches the right audience, in the right context, with a clear next action.
• Lead B2B & Client Content
  • Partner with Sales and Customer Success Teams to translate client and market needs into scalable engagement programs and communications.
  • Oversee onboarding and activation content, monthly engagement packages, stakeholder toolkits, and cohort-specific adaptations.
  • Own the narrative quality of sales enablement materials, proposals, executive decks, RFP responses and other strategic client communications.
  • Maintain clear boundaries between scalable content systems and genuinely bespoke client needs.
• Drive Content Performance
  • Work with Analytics and Growth to understand what content drives acquisition, registration, activation, engagement and retention.
  • Use behavioral data, experimentation, and A/B testing to continuously improve messaging, formats, journeys, and CTAs.
  • Identify which topics, life moments, practices, formats, and channels create meaningful user action.
  • Translate performance insights into clear recommendations for Content, Product, Services and Growth.
• Lead Editorial Quality & Narrative Governance
  • Set the quality bar for all marketing and engagement content.
  • Ensure major proposals, campaigns, executive materials and strategic communications have a strong narrative architecture before leadership review.
  • Maintain clarity, consistency, scientific credibility, and appropriate health and wellbeing claims.
  • Ensure global and cohort adaptations preserve the core Roundglass Living voice while remaining culturally and contextually relevant.
• Lead the Team & Operating Model
  • Lead, coach and develop the content marketing and engagement team.
  • Establish clear ownership across social, B2B, sales communications, lifecycle content and leadership communications.
  • Build disciplined briefings, review, approval, and publishing workflows.
  • Partner closely with Product, Editorial, Services, Sales, Growth, Analytics, Design and Legal.
  • Use AI and emerging content technologies to improve quality, personalization, speed, and scalability without compromising editorial judgment.

Skills & Qualifications

• 10+ years of experience in content marketing, content strategy, engagement, lifecycle marketing or related disciplines, including leadership experience.
• Demonstrated experience building content systems across multiple audiences and channels.
• Strong understanding of digital engagement, lifecycle marketing, and behavior-driven content.
• Exceptional editorial judgment and ability to turn complex ideas into clear, compelling narratives.
• Experience leading writers, content strategists, or multidisciplinary content teams.
• Strong commercial judgment and experience partnering with Product, Sales, Services/GTM and Analytics.
• Comfortable using data to evaluate content effectiveness and make strategic decisions.
• Experience creating content for consumer and enterprise audiences is strongly preferred.
• Familiarity with wellbeing, health, behavior change, or science-informed consumer products is an advantage.
• High standards, strong judgment and the ability to take work from strategic ambiguity to polished execution without heavy upward editing.

Pay & Benefits

The anticipated salary range for this position is $150K-$210K yearly. Compensation offered will be determined by factors such as level, job-related knowledge, skills, and experience. Certain roles may be a bonus. This role is also eligible for comprehensive benefits, 401k, and paid time off.