Marketing Lead, Customer Engagement

Job Responsibility

• Product Marketing Campaign Planning: Develop, oversee, and execute the implementation of a Product Marketing campaign calendar to drive exposure and performance of domain products.
• Team Player: Act as the primary liaison between internal teams (retail, marketing, product, and operations) to ensure alignment on customer engagement strategies and campaign execution.
• Performance Analysis: Monitor key metrics, such as GMV and domain growth, to assess the success of campaigns and identify areas for improvement.
• Customer Engagement Strategies: Lead customer acquisition and retention efforts through innovative channels and collaboration with other Marketing functions (e.g., social media, email marketing, partnerships, search engine marketing, etc.).
• Perform regular quality checks to ensure consistency and effectiveness in campaigns.
• Offer data-driven recommendations to optimize engagement workflows and enhance campaign strategies.
• Project Leadership: Assign and oversee team projects, ensuring deadlines and deliverables are met while balancing workloads effectively.

Qualifications

• Bachelor’s degree in marketing, business, communication, or a related field.
• 4-5+ years of experience in Product Marketing campaign management, customer engagement, or a related area.
• Strong organizational and project management skills with experience coordinating cross-departmental teams.
• Bilingual in English and Mandarin, with excellent communication skills (verbal and written).
• Proven experience with customer acquisition and retention strategies.
• Ability to analyze performance metrics and apply data-driven decision-making.
• Strong understanding of consumer behavior and social media platforms.
• Demonstrated enthusiasm for beauty and household products and understanding of respective customers.
• Positive attitude and flexibility to accommodate evolving business needs.

Benefits & Compensation

• 401(k) Matching
• Health Insurance: Medical, Vision, and Dental
• Paid Time Off: Vacation, Sick, and Holidays
• On-site Amenities: Gym, Pool, Game Rooms, etc.
• Team Building
• Employee Discount
• Employee Referral
• Coffee and Snacks