Lead, Brand Marketing

Key Responsibilities

• Own the annual brand marketing plan, translating brand positioning into channel strategies, campaign calendars, and measurable KPIs
• Use consumer insights, brand health tracking, measurement studies, and competitive intelligence to sharpen positioning as the competition and industry changes
• Identify and help execute culturally relevant brand moments that build affinity with target consumer segments
• Contribute to strategy and creative for brand partnerships and sponsorships
• Lead execution of core brand campaigns end-to-end — from creative brief through production, launch, and optimization — across paid media, streaming/audio, social, out-of-home, and sponsorships
• Serve as the primary liaison to our creative and media agencies: manage briefs, timelines, budgets, and deliverables, and hold agencies accountable for quality and impact
• Oversee creative asset development and adaptation across paid, owned, and earned touchpoints, ensuring consistency with brand identity
• Own the day-to-day relationship with the brand's creative and strategy agencies, acting as the primary point of contact
• Manage agency scopes, timelines, budgets, and deliverables; track spend against contracted scope and flag overages or scope creep early
• Run a consistent cadence of check-ins, status reviews, and creative reviews to keep work moving and quality high without micromanaging
• Give clear, actionable creative feedback rooted in strategy and brand standards — protect the brief, push back on off-strategy work, and know when to let great ideas breathe
• Develop and evaluate agency performance against KPIs (quality, speed, cost-efficiency, business impact) and provide regular performance feedback; support annual or project-based agency reviews
• Partner with Legal/Procurement on contract terms, SOWs, and renewals as needed

About You

• 6+ years in brand marketing, ideally at a consumer app, D2C, or health/wellness brand; experience with a premium or subscription product a plus
• Proven track record owning brand campaigns end-to-end, from strategy through creative production to measurement
• Direct experience managing creative and/or media agencies of record — briefs, budgets, timelines, and holding agencies to a high bar
• Comfortable translating consumer insights and performance data (brand health trackers, lift studies, media measurement) into strategic and creative decisions
• Strong project management instincts — able to run multiple campaigns simultaneously in a fast-moving, resource-constrained environment
• Excellent written and verbal communication; able to build clear briefs and present confidently to senior leadership
• Bachelor's degree required; MBA a plus but not required