Brand Marketing Lead

About the role

This position owns MyFitnessPal's brand strategy from planning through execution and measurement. The Brand Marketing Lead will translate positioning into channel strategies and campaigns, manage agency partners, maintain brand standards, introduce AI-assisted review controls, and help cross-functional teams apply the brand consistently.

Responsibilities

• Own the annual brand marketing plan, including channel strategies, campaign calendars, and measurable KPIs.
• Use consumer insights, brand-health tracking, measurement studies, and competitive intelligence to refine positioning.
• Track category and competitive developments and turn them into strategic recommendations.
• Identify and execute culturally relevant brand moments for target consumer segments.
• Contribute to the strategy and creative development of brand partnerships and sponsorships.
• Own and maintain accessible, actionable brand guidelines and style guides.
• Introduce AI-assisted reviews and controls across brand and product assets.
• Train internal teams and external agencies on brand standards and the AI review process.

Qualifications

• 6+ years of brand marketing experience, ideally with a consumer app, D2C business, or health and wellness brand.
• Proven ownership of brand campaigns from strategy and creative production through measurement.
• Direct experience managing creative or media agencies, including briefs, budgets, and timelines.
• Ability to turn consumer insights and performance data into strategic and creative decisions.
• Strong project management skills and the ability to run multiple campaigns in a fast-moving environment.
• Excellent written, verbal, briefing, and senior-leadership presentation skills.
• Bachelor's degree required; experience with premium or subscription products and an MBA are pluses.

Compensation and Benefits

• Salary: $110,000-$175,000 per year.
• Remote work with opportunities for in-person team meetings and an annual company gathering.
• Flexible Responsible Time Off policy.
• Two volunteer days per calendar year.
• Mentorship program.
• Paid maternity and paternity leave.
• Fertility-related assistance.
• Monthly wellness allowance and dedicated mental health days.
• Peer reward and recognition platform.
• MyFitnessPal Premium access.
• Virtual learning library and training opportunities.
• Dedicated DEI committee.