Brand Marketing Lead

About the role

Hinge is looking for a Brand Marketing Lead to join our Global Brand Marketing team. In this role, you'll independently steer integrated brand campaigns across our global markets — owning the full arc from brief through launch and bringing as much strategic curiosity to the work as organizational rigor. You'll shape campaign briefs as a thought partner to Strategy and Creative, lead relationships with external agency partners, and serve as a sounding board for the Sr. Director on where the brand shows up and why.

Responsibilities

• Independently steer integrated brand campaigns with minimal oversight, owning the arc from brief through launch.
• Shape campaign briefs and go-to-market plans as a thought partner to Strategy, contributing business context, consumer feedback, and performance insight — and carrying the agreed strategic intent through to launch.
• Lead agency relationships on your campaigns, aligning on scope, setting shared expectations, and managing partnership health.
• Hold a high creative bar with internal Creative teams and agency partners, advocating decisively for what's right for the brand.
• Align cross-functional stakeholders to keep projects aligned and moving, flagging risks early and bringing structure to complex workstreams.
• Lead how cultural partnerships and sponsorships show up in your campaigns, partnering with Comms on selection and fit.
• Own the campaign performance narrative with Growth & Analytics and Media teams, engaging as a partner on channel and budget tradeoffs and feeding learnings into future work.
• Serve as a thought partner to the Sr. Director on annual global brand planning and campaign budget allocation.
• Bring brand and go-to-market expertise to marketing initiatives led by other teams, contributing strategic perspective, channel fluency, and creative judgment where it's needed.
• Stay attuned to cultural, consumer, and competitive trends, bringing curiosity about culture to every campaign you touch.

What We're Looking For

• 7+ years of experience in brand marketing, either at a creative agency or in-house at a consumer brand (or a mix of both).
• A track record of independently leading integrated, multi-market campaigns end-to-end — with real ownership of briefs, agency relationships, and results.
• A point of view on brand and culture. You care about what a brand stands for in the world, understand how culture moves, and bring that conviction to every brief, review, and partner conversation.
• Experience leading external agency relationships: briefing, evaluating work, managing partnership health, and advocating clearly for what makes the work right.
• A creative collaborator — you're as comfortable throwing out ideas and pushing thinking as you are knowing when something isn't right and saying so.
• You convert ambiguity into a recommendation. You escalate decisions and run complex programs without needing day-to-day direction.
• Fluency in paid media and measurement. You can engage on channel and budget tradeoffs, read performance results, and know what questions to ask.
• Highly organized and execution-focused, with a track record of keeping complex, multi-market campaigns on track.
• Energized by Hinge's mission to create a less lonely world.