Latin America Marketing Manager

We are seeking a high-impact Latin America Marketing Manager to lead regional marketing strategy and execution across Latin America. This role drives pipeline, accelerates revenue growth, and increases brand awareness through integrated marketing programs supporting both direct and channel partner initiatives. Reporting into the Americas Field Marketing organization, this individual will partner closely with Sales, Channel Sales, Alliances, Product Marketing, Demand Generation, Digital Marketing, and Marketing Operations to build scalable campaigns that generate measurable business outcomes for both our internal IT and MSP business.

The ideal candidate has experience marketing across multiple Latin American countries, understands regional nuances, thrives in a high-growth SaaS environment, and is fluent in English and Spanish, with Portuguese strongly preferred.

Location: Hybrid in Tampa, FL

Responsibilities

• Marketing Strategy
  • Develop and execute the Latin America regional marketing strategy aligned to corporate revenue objectives
  • Build integrated quarterly marketing plans that support pipeline generation, customer acquisition, channel growth, and customer expansion opportunities
  • Manage LATAM marketing budgets and optimize investments based on ROI and business impact
  • Identify new market opportunities and recommend investments across countries, industries, and segments
• Field Marketing
  • Partner with the field sales team to develop territory-specific marketing plans
  • Own the full lifecycle of LATAM field marketing programs from planning through execution, including event logistics, vendor management, budget management, lead flow coordination, sales follow-up, and performance measurement
  • Design and execute face-to-face and digital programs including regional events, sponsorships, executive programs, customer programs, webinars, trade shows, and account-based marketing initiatives
  • Support pipeline acceleration through targeted campaigns aligned to sales priorities
  • Create localized marketing experiences that resonate with regional buyers while maintaining global brand consistency
• Channel & Partner Marketing
  • Develop joint marketing plans with distributors, resellers, MSPs, VARs, GSIs, and strategic alliance partners
  • Build scalable channel marketing programs that drive pipeline, channel engagement, and customer acquisition
  • Ensure channel programs and campaigns complement and align with direct and channel sales motions
  • Collaborate with LATAM channel account managers to execute campaigns, events, webinars, digital programs, and demand generation initiatives
  • Track channel and direct marketing performance and recommend optimization opportunities
• Integrated Campaign Execution
  • Execute multi-channel marketing campaigns across digital, email, social, webinars, events, and content syndication
  • Collaborate with NinjaOne’s localization team for LATAM needs
  • Work cross-functionally with Digital, Product Marketing, Creative, Content, Communications, Corporate Events, Demand Generation, ABM, and Marketing Operations to deliver high-quality campaigns
  • Ensure campaign execution follows established operational processes, timelines, and budgets
• Sales Partnership
  • Serve as a trusted marketing advisor to the LATAM sales, SDR, and customer success teams
  • Participate in territory planning and quarterly business reviews
  • Align marketing investments to regional sales priorities
  • Provide visibility into campaign performance, pipeline contribution, and ROI
• Analytics & Reporting
  • Measure campaign performance across pipeline, sourced revenue, influenced revenue, and conversion rates
  • Present monthly and quarterly business reviews highlighting marketing impact and investment recommendations
  • Leverage Salesforce and Tableau to make data-driven decisions
  • Continuously optimize programs based on performance insights
• Other duties as needed

Requirements

• 5–8+ years of B2B marketing experience, preferably within enterprise software, SaaS, cybersecurity, or IT
• Experience supporting both direct sales organizations and channel partner ecosystems
• Proven success executing integrated regional marketing programs that generate measurable pipeline
• Experience managing field events, webinars, executive programs, and channel partner campaigns
• Strong understanding of channel marketing, MDF, and co-marketing initiatives
• Experience working with cross-functional global teams
• Understanding of the LATAM market including laws and cultural nuances
• Strong project management and organizational skills with the ability to manage multiple priorities
• Excellent communication and presentation skills
• Ability to travel throughout Latin America (approximately 40%)
• Bi-lingual (English & Spanish or English & Portuguese preferred)
• Alignment with our values: Curiosity, Integrity, Kindness, Humility, and Builders
• Commitment to creating an environment where these values flourish in our teams

About Us

NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.

Benefits

• Hybrid remote work environment
• Comprehensive benefits package including medical, dental, and vision insurance
• 401(k) plan
• Unlimited PTO
• Opportunities for growth and advancement