Landing page & Onboarding Conversion Specialist (Dating, Visa, & Travel)

Landing Page & UI Optimization

• Develop/test new Call-to-Action (CTA) on new user landing pages.
• Run split tests on UI elements, copy, and page flows for the initial "member's area" experience to reduce drop-off.
• Create and manage continual champion/challenger testing for remarketing landing pages to win back past users.

Onboarding Flow Optimization

• Take complete ownership of the email, SMS, and push notification sequences for the first 7 days of a new user's life.
• Map, analyze, and optimize the user's journey through the first few pages of the desktop and mobile app interfaces.
• Create and test resource guides, how-to videos, and FAQs specifically designed to be delivered during the initial onboarding period.

Reboarding & Re-engagement

• Design and implement "reboarding" email and SMS flows for users who sign up but do not activate.
• Develop targeted campaigns for past users or leads, coordinating with internal teams to drive re-engagement.

Analytics & Strategy

• Debug all flows (links, grammar, load times) to ensure a seamless user experience.
• Prepare reports and track KPIs specifically related to onboarding conversion rates, user activation, and re-engagement success.
• Experiment with alternate versions of offers (e.g., alternate pricing, trial memberships, new VSLs) targeted at new and re-engaging users.
• Propose, implement, and analyze results from continual A/B split testing on all funnels.