Key Account Manager, Enterprise Gifting

About the role

1-800-FLOWERS.COM, Inc. is seeking an accomplished Enterprise Account Executive to acquire and onboard new business customers to our self-service gifting platform. This is a hunter role for a seller who enjoys opening doors, building pipelines from the ground up, and closing complex B2B opportunities. The Account Executive owns the new-business sales cycle from target-account selection and outbound prospecting through discovery, solution development, negotiation, close, and onboarding coordination. The role engages decision-makers across Human Resources, Employee Experience, Procurement, Finance, Sales, Marketing, Customer Experience, Operations, and executive leadership. The successful candidate will represent the full 1-800-FLOWERS.COM, Inc. family of brands, including 1-800-Flowers.com, Harry & David, Personalization Mall, Cheryl's Cookies, The Popcorn Factory, and other portfolio brands. The goal is to create scalable gifting programs supported by flexible purchasing, procurement, and invoicing options.

• What You Will Sell
  • Employee recognition, rewards, milestones, service anniversaries, and work-from-home programs
  • Customer appreciation, retention, loyalty, and surprise-and-delight initiatives
  • Sales incentives and recognition for channel partners, agents, and prospects
  • Holiday, seasonal, meeting, event, conference, and promotional gifting
  • Life-event gifting, including sympathy, get-well, new baby, and birthdays
  • Centralized or distributed ordering through the self-service platform, with procurement or invoicing options where supported

Responsibilities

• Win New Enterprise Business
  • Build a self-generated pipeline through cold calling, personalized email, LinkedIn and social selling, referrals, networking, events, partnerships, and account-based prospecting.
  • Research target companies, identify business triggers, map buying committees, and create account-specific engagement strategies.
  • Engage senior decision-makers and champions across the functions involved in enterprise gifting and purchasing.
  • Consistently achieve activity, pipeline, new-account, revenue, and profitability goals.
  • Travel approximately 20–25% to support customer and prospect meetings, industry events, conferences, networking opportunities, and other business-development activities as needed.
• Own the Full Sales Cycle
  • Lead opportunities from first outreach through qualification, discovery, presentation, proposal, negotiation, contracting, and close.
  • Translate customer needs into a clear enterprise gifting solution using the appropriate brands, products, platform capabilities, and purchasing options.
  • Deliver persuasive presentations, platform demonstrations, proposals, and business cases that show strategic value and expected outcomes.
  • Navigate complex buying processes involving procurement, finance, legal, information security, operations, and executive sponsors.
  • Negotiate pricing, terms, program commitments, and commercial arrangements while protecting long-term customer and company value.
• Enable Platform Adoption
  • Position the self-service platform as a scalable solution for centralized and distributed corporate gifting.
  • Explain ordering, account management, billing, reporting, invoicing, and procurement options in clear business terms.
  • Identify implementation and integration requirements early, then partner with technical, finance, legal, operations, and customer-success teams to define a feasible solution.
  • Coordinate the transition from signed agreement to account setup, training, launch, and early adoption.
  • Maintain accurate activity, pipeline, next-step, and forecast information in Salesforce and provide reliable revenue forecasts.
• What Success Looks Like
  • A consistent, qualified pipeline of net-new enterprise opportunities
  • Outbound prospecting that converts into executive-level discovery meetings
  • New customers that align with Enterprise growth and profitability goals
  • Closed business involving multiple stakeholders and complex procurement requirements
  • Successful onboarding, early platform adoption, and initial purchasing activity
  • Broader customer engagement across brands, occasions, and gifting use cases
  • Accurate Salesforce data, dependable forecasts, and achievement of revenue targets