Key Account Executive - Wholesale (w/ a sense of humor)
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to map content accordingly.
We have:
- About Shinesty: description of company. Could be placed under "About the role"? Actually "About the role" is typical heading for role description. But we have "The Role" section describing responsibilities. The "About Shinesty" is company overview. Could be placed under "About the role"? Might be better to have "About the role" includes both role description and company? But we have separate "About Shinesty". The instruction says use those headings if content exists. We have content for About Shinesty (company description). Could we treat that as "About the role"? Not exactly. But we could create a section "About the role" containing the description of the role (The Role...). And maybe we could also include company description under that? However we have a separate "About Shinesty" paragraph. Could we put that under "About the role"? Might be okay but risk missing detail. Better to create a section "About the role" for role description, and maybe we could add a separate section "About the company"? Not in allowed headings. So we must fit into allowed headings. Perhaps we can put company description under "About the role" as part of role context. Or we could omit it? But we must preserve ALL substantive information. So we need to include it somewhere. Could we put it under "Responsibilities"? No. Could we put under "Requirements"? No. Could we put under "Benefits"? No. So we need to use one of the allowed headings that fits. "About the role" is the most appropriate for describing the role and maybe company context. We'll include both the role description and company overview under that heading.
Next, Responsibilities: we have "What You'll Own" with bullet points (New Account Development, Relationship Development, Account Growth & Expansion, Merchandising & Forecasting Support). Those are responsibilities. So we can put those under Responsibilities.
Requirements: we have "Requirements Particularly Relevant Backgrounds" and "What We're Looking For". Also "You May Not Be the Right Fit". Those are requirements/qualifications. We can split: Requirements (maybe bullet list of relevant backgrounds) and Qualifications (maybe the "What We're Looking For" list). Skills could be derived from "Strong retail math", "Proven ability to turn analysis", etc. But we might combine.
We need to avoid thin sections. Let's decide:
- About the role: includes company description and role overview (The Role paragraph). Could also include "The ideal candidate is a natural hunter..." paragraph at start? That's also about role. We'll include that.
- Responsibilities: the "What You'll Own" sections with sub-bullets.
- Requirements: maybe "Particularly Relevant Backgrounds" and "What We're Looking For" (track record, comfort selling, etc.) Could be combined.
- Qualifications: maybe "Strong retail math", "Proven ability to turn analysis", "Excellent communication", etc. But those are skills. Actually "Skills" heading could hold those. Qualifications could be education/experience? Not present. Might be better to have Requirements (experience background) and Skills (abilities). Qualifications maybe not needed.
- Benefits: we have benefits list.
- Pay and Schedule: not present (no pay, schedule). So we omit those sections.
Thus we will output sections: About the role, Responsibilities, Requirements, Skills, Benefits.
Check if any content for Qualifications: maybe "Proven track record in outbound / new-business sales" etc is more requirement than skill. We'll treat as Requirements. Skills: "Strong retail math", "Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders", "Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority", "High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure", "Willingness to travel". Those are skills/attributes.
We'll output HTML with headings and - for lists. Use
for prose.
We must not repeat job title as heading. No Job ID.
We must remove boilerplate: none present besides maybe "Work from home optional..." etc is benefits.
Let's craft.
About the role paragraph: combine opening paragraph about ideal candidate natural hunter, About Shinesty description, The Role paragraph.
Let's write:
The ideal candidate is a natural hunter who thrives on opening new doors, building trusted relationships with buyers, and turning that trust into ongoing account growth. Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships. The Role You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open.
That seems fine.
Responsibilities: list of What You'll Own sections.
We'll create with each main heading as - containing maybe sub-list? Could embed sub-lists. We'll do:
- New Account Development (Hunting)
- Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels.
- You will be assigned verticals based on your background.
- Prospect and cold-outreach to buyers and merchants; secure first meetings.
- Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics.
- Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order.
- Relationship Development
- Build trusted, long-term relationships with buyers, merchants, planners, and allocators at each account.
- Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making.
- Lead recurring business reviews, line reviews, and sell-through conversations on a consistent cadence.
- Present performance and opportunities in a way that helps buyers advocate for Shinesty internally.
- Account Growth & Expansion
- Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors.
- Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions.
- Identify underperforming stores, products, or programs and build clear plans to fix them.
- Map buying departments and decision-makers across each retail organization to find new categories or buying teams to sell into.
- Merchandising & Forecasting Support
- Use account-, SKU-, and door-level data to recommend the right products, quantities, pricing, and promotions.
- Partner with design, product, and merchandising to build retailer-specific assortments.
- Monitor sell-through and inventory to spot reorder opportunities and flag replenishment risks.
- Forecast accounts by analyzing account metrics.
- Keep account plans, pipelines, and next actions current in the CRM.
Requirements: list of Particularly Relevant Backgrounds and What We're Looking For (maybe combine). We'll produce:
- Particularly Relevant Backgrounds
- Track record in outbound sales — prospecting and closing new retail accounts.
- Category experience in men's apparel, underwear, socks, accessories, outdoor, gifting, or seasonal is a plus.
- What We're Looking For
- Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts.
- Comfort selling to retail buyers and asking for the business, repeatedly.
- Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales.
- Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week.
- Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders.
- Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority.
- High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure.
- Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows.
But note that some items overlap with Skills. We may split: Requirements = experience backgrounds; Skills = abilities. Let's keep Requirements as the bullet list of backgrounds and maybe "Proven track record in outbound / new-business sales" etc as Requirements? Actually those are also requirements. To avoid duplication, we can put experience backgrounds under Requirements, and the rest under Skills.
Thus:
Requirements: Particularly Relevant Backgrounds (track record in outbound sales, category experience). We'll output as list.
Skills: the rest (comfort selling, experience owning territory, strong retail math, ability to turn analysis, excellent communication, high ownership, willingness to travel). Also maybe "Proven track record in outbound / new-business sales" appears twice; we can keep only one. We'll keep under Skills.
Let's craft Skills list:
- Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts.
- Comfort selling to retail buyers and asking for the business, repeatedly.
- Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales.
- Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week.
- Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders.
- Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority.
- High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure.
- Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows.
Benefits: list from posting.
Benefits paragraph: "Work from home optional (please note travel is expected ~40%)Laptop + whatever other equipment you needAccess to any AI platform that will make you better at your jobMedical, dental, vision insuranceDog-friendly officeFlexible PTO, no need to accrue time take as much as you’d likeFlexible working hours, get your work done and generate resultsDiscounted and free productsWork every day with an
- for lists. Use
for prose. We must not repeat job title as heading. No Job ID. We must remove boilerplate: none present besides maybe "Work from home optional..." etc is benefits. Let's craft. About the role paragraph: combine opening paragraph about ideal candidate natural hunter, About Shinesty description, The Role paragraph. Let's write:
The ideal candidate is a natural hunter who thrives on opening new doors, building trusted relationships with buyers, and turning that trust into ongoing account growth. Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships. The Role You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open.
That seems fine. Responsibilities: list of What You'll Own sections. We'll create- with each main heading as
- containing maybe sub-list? Could embed sub-lists. We'll do:
- New Account Development (Hunting)
- Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels.
- You will be assigned verticals based on your background.
- Prospect and cold-outreach to buyers and merchants; secure first meetings.
- Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics.
- Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order.
- Relationship Development
- Build trusted, long-term relationships with buyers, merchants, planners, and allocators at each account.
- Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making.
- Lead recurring business reviews, line reviews, and sell-through conversations on a consistent cadence.
- Present performance and opportunities in a way that helps buyers advocate for Shinesty internally.
- Account Growth & Expansion
- Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors.
- Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions.
- Identify underperforming stores, products, or programs and build clear plans to fix them.
- Map buying departments and decision-makers across each retail organization to find new categories or buying teams to sell into.
- Merchandising & Forecasting Support
- Use account-, SKU-, and door-level data to recommend the right products, quantities, pricing, and promotions.
- Partner with design, product, and merchandising to build retailer-specific assortments.
- Monitor sell-through and inventory to spot reorder opportunities and flag replenishment risks.
- Forecast accounts by analyzing account metrics.
- Keep account plans, pipelines, and next actions current in the CRM.
- Particularly Relevant Backgrounds
- Track record in outbound sales — prospecting and closing new retail accounts.
- Category experience in men's apparel, underwear, socks, accessories, outdoor, gifting, or seasonal is a plus.
- What We're Looking For
- Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts.
- Comfort selling to retail buyers and asking for the business, repeatedly.
- Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales.
- Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week.
- Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders.
- Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority.
- High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure.
- Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows.
- Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts.
- Comfort selling to retail buyers and asking for the business, repeatedly.
- Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales.
- Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week.
- Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders.
- Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority.
- High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure.
- Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows.
- New Account Development (Hunting)
- containing maybe sub-list? Could embed sub-lists. We'll do: