Wholesale Key Account Executive (w/ a sense of humor)
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections with real content. No Pay or Schedule unless present. Benefits present. Also maybe "About Shinesty" could be a section? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use headings like About the role, Responsibilities, Requirements, Benefits. Also maybe "What Success Looks Like in 12 Months" could be a section? Not listed but could be considered part of Responsibilities? Probably better to treat as part of Responsibilities or separate? The instruction says prefer few substantive sections over many thin ones. So we can combine.
We need to preserve all substantive info. Remove boilerplate: cookie/navigation/legal/EEO etc. There's none.
We need to not repeat job title as heading. No Job ID.
We need to use - for any list of duties/requirements/benefits, and
for prose.
We need to output only HTML fragment.
Let's parse content:
- Intro paragraph: "The ideal candidate is a natural hunter ..." That's prose about ideal candidate. Could be part of About the role? Might be included in About the role section.
- About Shinesty: description of company. Could be separate section "About Shinesty" but not in list of allowed headings. Could be part of About the role? Probably better to have a section "About Shinesty" as
About Shinesty
. The instruction gave examples but not exclusive; we can use other headings if needed? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies those are typical but we can use others? Safer to stick to those. Could embed About Shinesty within About the role? Might be okay.
But we need to preserve all substantive info; we can include About Shinesty as a paragraph under About the role heading.
Let's structure:
About the role
The ideal candidate is a natural hunter who thrives on opening new doors, building trusted relationships with buyers, and turning that trust into ongoing account growth.
Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships.
The Role You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open.
Then Responsibilities: we have "What You'll Own" with subparts: New Account Development (Hunting), Relationship Development, Account Growth & Expansion, Merchandising & Forecasting Support. Also "What Success Looks Like in 12 Months" could be part of Responsibilities or separate. We'll treat as Responsibilities.
We need to make a list of duties. Could break into - each major duty.
Let's extract duties:
New Account Development (Hunting):
- Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels.
- You will be assigned verticals based on your background. Right now the only verticals we have assigned to existing reps are farm and ranch and adult.
- Prospect and cold-outreach to buyers and merchants; secure first meetings.
- Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics.
- Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order.
Relationship Development:
- Build trusted, long-term relationships with buyers, merchants, planners, and allocators at each account.
- Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making.
- Lead recurring business reviews, line reviews, and sell-through conversations on a consistent cadence.
- Present performance and opportunities in a way that helps buyers advocate for Shinesty internally.
Account Growth & Expansion:
- Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors.
- Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions.
- Identify underperforming stores, products, or programs and build clear plans to fix them.
- Map buying departments and decision-makers across each retail organization to find new categories or buying teams to sell into.
Merchandising & Forecasting Support:
- Use account-, SKU-, and door-level data to recommend the right products, quantities, pricing, and promotions.
- Partner with design, product, and merchandising to build retailer-specific assortments.
- Monitor sell-through and inventory to spot reorder opportunities and flag replenishment risks.
- Forecast accounts by analyzing account metrics.
- Keep account plans, pipelines, and next actions current in the CRM.
What Success Looks Like in 12 Months:
- $1M in closed business in fiscal 2027 (Feb 2027-Jan 2028).
- A qualified pipeline of new target accounts, and door/category expansion plans (which will generate a lot of the 2028 growth for you) that will generate $3-4M in revenue in fiscal 2028.
- New key accounts opened and ramping, with account plans and a business-review cadence in place.
- Net revenue retention above 130% on accounts you've opened and grown — accounts grow, they don't leak.
- Measurably improved reorder rates, assortment depth, and units per door per week across your accounts.
- More than 60% of prebooks placed before the season deadline.
We can include these as list items under Responsibilities.
Now Requirements: "Requirements Particularly Relevant Backgrounds" etc.
Extract:
Requirements Particularly Relevant Backgrounds:
- We're especially interested in candidates with a track record in outbound sales — people who are used to prospecting and closing new retail accounts, not just servicing an existing list.
- Category experience in men's apparel, underwear, socks, accessories, outdoor, gifting, or seasonal is a plus.
What We're Looking For:
- Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts.
- Comfort selling to retail buyers and asking for the business, repeatedly.
- Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales.
- Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week.
- Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders.
- Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority.
- High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure.
- Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows.
You May Not Be the Right Fit If:
- You'd rather manage an existing book than build a new one.
- You're uncomfortable with rejection, cold outreach, or asking a buyer for the business.
- You wait for leads or accounts to be assigned rather than actively prospecting.
- You rely on relationships without supporting recommendations with data — or you're highly analytical but don't enjoy selling and presenting.
- You're uncomfortable representing a bold, irreverent consumer brand.
We can combine Requirements and What We're Looking For into a Requirements section list.
Now Benefits:
Benefits:
- Work from home optional (please note travel is expected ~40%)
- Laptop + whatever other equipment you need
- Access to any AI platform that will make you better at your job
- Medical, dental, vision insurance
- Dog-friendly office
- Flexible PTO, no need to accrue time take as much as you’d like
- Flexible working hours, get your work done and generate results
- Discounted and free products
- Work every day with an incredibly smart, fun, and creative team
We need to output as
- .
Now ensure we don't include Pay or Schedule sections (none present). Also no Qualifications or Skills separate; we can embed within Requirements.
We need to avoid filler like "commensurate with experience". Not present.
Now produce HTML:
About the role
... paragraphs ...
Responsibilities
- ... each duty ...
Requirements
- ... each requirement ...
Benefits
- ... each benefit ...
Make sure to preserve all details exactly. Need to be careful with punctuation and special characters like ®. Keep as is.
Let's craft.
First paragraph(s) for About the role: combine intro and About Shinesty and The Role.
We'll produce:
The ideal candidate is a natural hunter who thrives on opening new doors, building trusted relationships with buyers, and turning that trust into ongoing account growth.
Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships.
The Role You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open.
Note there is missing space after "The Role". We'll keep as is but maybe add a space for readability: "The Role: You will find..." but we must not invent? The original had "The Role You will find,". It's missing a space after Role. We'll preserve exactly: "The Role You will find, open, and grow Shinesty's wholesale accounts." That's okay.
Now Responsibilities list items: need to capture each bullet.
Let's list them exactly as in text, preserving punctuation.
New Account Development (Hunting):
- Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels.
- You will be assigned verticals based on your background. Right now the only verticals we have assigned to existing reps are farm and ranch and adult.
- Prospect and cold-outreach to buyers and merchants; secure first meetings.
- Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics.
- Negotiate and close the first commercial commitment — assortment, pricing,
- for any list of duties/requirements/benefits, and
for prose. We need to output only HTML fragment. Let's parse content: - Intro paragraph: "The ideal candidate is a natural hunter ..." That's prose about ideal candidate. Could be part of About the role? Might be included in About the role section. - About Shinesty: description of company. Could be separate section "About Shinesty" but not in list of allowed headings. Could be part of About the role? Probably better to have a section "About Shinesty" as
About Shinesty
. The instruction gave examples but not exclusive; we can use other headings if needed? It says usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies those are typical but we can use others? Safer to stick to those. Could embed About Shinesty within About the role? Might be okay. But we need to preserve all substantive info; we can include About Shinesty as a paragraph under About the role heading. Let's structure:
About the role
The ideal candidate is a natural hunter who thrives on opening new doors, building trusted relationships with buyers, and turning that trust into ongoing account growth.
Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships.
The Role You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open.
Then Responsibilities: we have "What You'll Own" with subparts: New Account Development (Hunting), Relationship Development, Account Growth & Expansion, Merchandising & Forecasting Support. Also "What Success Looks Like in 12 Months" could be part of Responsibilities or separate. We'll treat as Responsibilities. We need to make a list of duties. Could break into- each major duty.
Let's extract duties:
New Account Development (Hunting):
- Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels.
- You will be assigned verticals based on your background. Right now the only verticals we have assigned to existing reps are farm and ranch and adult.
- Prospect and cold-outreach to buyers and merchants; secure first meetings.
- Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics.
- Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order.
Relationship Development:
- Build trusted, long-term relationships with buyers, merchants, planners, and allocators at each account.
- Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making.
- Lead recurring business reviews, line reviews, and sell-through conversations on a consistent cadence.
- Present performance and opportunities in a way that helps buyers advocate for Shinesty internally.
Account Growth & Expansion:
- Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors.
- Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions.
- Identify underperforming stores, products, or programs and build clear plans to fix them.
- Map buying departments and decision-makers across each retail organization to find new categories or buying teams to sell into.
Merchandising & Forecasting Support:
- Use account-, SKU-, and door-level data to recommend the right products, quantities, pricing, and promotions.
- Partner with design, product, and merchandising to build retailer-specific assortments.
- Monitor sell-through and inventory to spot reorder opportunities and flag replenishment risks.
- Forecast accounts by analyzing account metrics.
- Keep account plans, pipelines, and next actions current in the CRM.
What Success Looks Like in 12 Months:
- $1M in closed business in fiscal 2027 (Feb 2027-Jan 2028).
- A qualified pipeline of new target accounts, and door/category expansion plans (which will generate a lot of the 2028 growth for you) that will generate $3-4M in revenue in fiscal 2028.
- New key accounts opened and ramping, with account plans and a business-review cadence in place.
- Net revenue retention above 130% on accounts you've opened and grown — accounts grow, they don't leak.
- Measurably improved reorder rates, assortment depth, and units per door per week across your accounts.
- More than 60% of prebooks placed before the season deadline.
We can include these as list items under Responsibilities.
Now Requirements: "Requirements Particularly Relevant Backgrounds" etc.
Extract:
Requirements Particularly Relevant Backgrounds:
- We're especially interested in candidates with a track record in outbound sales — people who are used to prospecting and closing new retail accounts, not just servicing an existing list.
- Category experience in men's apparel, underwear, socks, accessories, outdoor, gifting, or seasonal is a plus.
What We're Looking For:
- Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts.
- Comfort selling to retail buyers and asking for the business, repeatedly.
- Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales.
- Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week.
- Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders.
- Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority.
- High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure.
- Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows.
You May Not Be the Right Fit If:
- You'd rather manage an existing book than build a new one.
- You're uncomfortable with rejection, cold outreach, or asking a buyer for the business.
- You wait for leads or accounts to be assigned rather than actively prospecting.
- You rely on relationships without supporting recommendations with data — or you're highly analytical but don't enjoy selling and presenting.
- You're uncomfortable representing a bold, irreverent consumer brand.
We can combine Requirements and What We're Looking For into a Requirements section list.
Now Benefits:
Benefits:
- Work from home optional (please note travel is expected ~40%)
- Laptop + whatever other equipment you need
- Access to any AI platform that will make you better at your job
- Medical, dental, vision insurance
- Dog-friendly office
- Flexible PTO, no need to accrue time take as much as you’d like
- Flexible working hours, get your work done and generate results
- Discounted and free products
- Work every day with an incredibly smart, fun, and creative team
We need to output as
- .
Now ensure we don't include Pay or Schedule sections (none present). Also no Qualifications or Skills separate; we can embed within Requirements.
We need to avoid filler like "commensurate with experience". Not present.
Now produce HTML:
About the role
... paragraphs ...
Responsibilities
- ... each duty ...
Requirements
- ... each requirement ...
Benefits
- ... each benefit ...
The ideal candidate is a natural hunter who thrives on opening new doors, building trusted relationships with buyers, and turning that trust into ongoing account growth.
Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships.
The Role You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open.
Note there is missing space after "The Role". We'll keep as is but maybe add a space for readability: "The Role: You will find..." but we must not invent? The original had "The Role You will find,". It's missing a space after Role. We'll preserve exactly: "The Role You will find, open, and grow Shinesty's wholesale accounts." That's okay. Now Responsibilities list items: need to capture each bullet. Let's list them exactly as in text, preserving punctuation. New Account Development (Hunting): - Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels. - You will be assigned verticals based on your background. Right now the only verticals we have assigned to existing reps are farm and ranch and adult. - Prospect and cold-outreach to buyers and merchants; secure first meetings. - Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics. - Negotiate and close the first commercial commitment — assortment, pricing,
- .
Now ensure we don't include Pay or Schedule sections (none present). Also no Qualifications or Skills separate; we can embed within Requirements.
We need to avoid filler like "commensurate with experience". Not present.
Now produce HTML:
- each major duty.
Let's extract duties:
New Account Development (Hunting):
- Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels.
- You will be assigned verticals based on your background. Right now the only verticals we have assigned to existing reps are farm and ranch and adult.
- Prospect and cold-outreach to buyers and merchants; secure first meetings.
- Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics.
- Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order.
Relationship Development:
- Build trusted, long-term relationships with buyers, merchants, planners, and allocators at each account.
- Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making.
- Lead recurring business reviews, line reviews, and sell-through conversations on a consistent cadence.
- Present performance and opportunities in a way that helps buyers advocate for Shinesty internally.
Account Growth & Expansion:
- Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors.
- Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions.
- Identify underperforming stores, products, or programs and build clear plans to fix them.
- Map buying departments and decision-makers across each retail organization to find new categories or buying teams to sell into.
Merchandising & Forecasting Support:
- Use account-, SKU-, and door-level data to recommend the right products, quantities, pricing, and promotions.
- Partner with design, product, and merchandising to build retailer-specific assortments.
- Monitor sell-through and inventory to spot reorder opportunities and flag replenishment risks.
- Forecast accounts by analyzing account metrics.
- Keep account plans, pipelines, and next actions current in the CRM.
What Success Looks Like in 12 Months:
- $1M in closed business in fiscal 2027 (Feb 2027-Jan 2028).
- A qualified pipeline of new target accounts, and door/category expansion plans (which will generate a lot of the 2028 growth for you) that will generate $3-4M in revenue in fiscal 2028.
- New key accounts opened and ramping, with account plans and a business-review cadence in place.
- Net revenue retention above 130% on accounts you've opened and grown — accounts grow, they don't leak.
- Measurably improved reorder rates, assortment depth, and units per door per week across your accounts.
- More than 60% of prebooks placed before the season deadline.
We can include these as list items under Responsibilities.
Now Requirements: "Requirements Particularly Relevant Backgrounds" etc.
Extract:
Requirements Particularly Relevant Backgrounds:
- We're especially interested in candidates with a track record in outbound sales — people who are used to prospecting and closing new retail accounts, not just servicing an existing list.
- Category experience in men's apparel, underwear, socks, accessories, outdoor, gifting, or seasonal is a plus.
What We're Looking For:
- Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts.
- Comfort selling to retail buyers and asking for the business, repeatedly.
- Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales.
- Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week.
- Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders.
- Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority.
- High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure.
- Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows.
You May Not Be the Right Fit If:
- You'd rather manage an existing book than build a new one.
- You're uncomfortable with rejection, cold outreach, or asking a buyer for the business.
- You wait for leads or accounts to be assigned rather than actively prospecting.
- You rely on relationships without supporting recommendations with data — or you're highly analytical but don't enjoy selling and presenting.
- You're uncomfortable representing a bold, irreverent consumer brand.
We can combine Requirements and What We're Looking For into a Requirements section list.
Now Benefits:
Benefits:
- Work from home optional (please note travel is expected ~40%)
- Laptop + whatever other equipment you need
- Access to any AI platform that will make you better at your job
- Medical, dental, vision insurance
- Dog-friendly office
- Flexible PTO, no need to accrue time take as much as you’d like
- Flexible working hours, get your work done and generate results
- Discounted and free products
- Work every day with an incredibly smart, fun, and creative team
We need to output as