Wholesale Key Account Executive (w/ a sense of humor)
About the role
... ideal candidate ...
Responsibilities
- ... list of duties from "What You'll Own" and maybe other parts.
Requirements
- ... from "Particularly Relevant Backgrounds" and maybe "What We're Looking For"? Actually "What We're Looking For" is more qualifications/skills. We'll separate.
We need Requirements: maybe include "Particularly Relevant Backgrounds" and "What We're Looking For"? But we also have Qualifications and Skills sections. Let's allocate:
- Requirements: "Particularly Relevant Backgrounds" (outbound sales track record, category experience plus). Also maybe "Proven track record in outbound / new-business sales" etc from "What We're Looking For"? That seems more qualifications.
Better: Requirements = mandatory baseline: outbound sales track record, category experience plus. Qualifications = "What We're Looking For" list (proven track record, comfort selling, owning territory, strong retail math, etc). Skills = maybe "Strong retail math", "Excellent communication, relationship-building, and negotiation skills", "High ownership, urgency, follow-through", "Willingness to travel". But we can combine.
Given we need to avoid thin sections, we can combine some.
Let's decide:
- About the role: short paragraph.
- Responsibilities: bullet list of duties from "What You'll Own" (New Account Development, Relationship Development, Account Growth & Expansion, Merchandising & Forecasting Support) plus maybe prospecting etc.
- Requirements: bullet list of "Particularly Relevant Backgrounds" (outbound sales track record, category experience in men's apparel, underwear, socks, accessories, outdoor, gifting, or seasonal is a plus). Also maybe "Proven track record in outbound / new-business sales" but that's similar.
- Qualifications: bullet list from "What We're Looking For": proven track record in outbound/new-business sales, comfort selling to retail buyers, experience owning territory/book of business, strong retail math, ability to turn analysis into recommendation, excellent communication/relationship-building/negotiation skills, high ownership/urgency/follow-through, willingness to travel.
- Skills: maybe we can extract specific skills: "Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week." "Excellent communication, relationship-building, and negotiation skills." "Ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders." "High ownership, urgency, and follow-through." "Willingness to travel." Could be under Skills.
But we might have overlap; we could put all under Qualifications and skip Skills. However we need to follow instruction: use sections only when posting has real specific content. It does have specific content for skills (like retail math, communication, etc). So we can include Skills.
- Benefits: bullet list from Benefits section.
- Schedule: mention flexible working hours, travel expected ~40%, work from home optional. Could be under Schedule.
- Pay: none -> omit.
Now we need to ensure we don't repeat job title as heading. Not needed.
We must not include boilerplate like EEO etc. Not present.
Now produce HTML fragment.
We'll need to wrap each section with
heading and then content. For lists:
- ...
...
We need to preserve all substantive information; not invent or summarize away detail. Must keep details like numbers, percentages, etc. Let's extract details. About the role: The ideal candidate is a natural hunter who thrives on opening new doors, building trusted relationships with buyers, and turning that trust into ongoing account growth. We could also include a sentence about Shinesty? But that's company description; maybe not needed under About the role. We'll keep just that. Responsibilities: Need to capture all duties from "What You'll Own" sections. Let's list them: New Account Development (Hunting): - Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels. - Assigned verticals based on background. - Prospect and cold-outreach to buyers and merchants; secure first meetings. - Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics. - Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order. Relationship Development: - Build trusted, long-term relationships with buyers, merchants, planners, and allocators at each account. - Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making. - Lead recurring business reviews, line reviews, and sell-through conversations on a consistent cadence. - Present performance and opportunities in a way that helps buyers advocate for Shinesty internally. Account Growth & Expansion: - Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors. - Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions. - Identify underperforming stores, products, or programs and build clear plans to fix them. - Map buying departments and decision-makers across each retail organization to find new categories or buying teams to sell into. Merchandising & Forecasting Support: - Use account-, SKU-, and door-level data to recommend the right products, quantities, pricing, and promotions. - Partner with design, product, and merchandising to build retailer-specific assortments. - Monitor sell-through and inventory to spot reorder opportunities and flag replenishment risks. - Forecast accounts by analyzing account metrics. - Keep account plans, pipelines, and next actions current in the CRM. Also earlier: "You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders." Could be included as overview. We'll include that as part of responsibilities maybe as a paragraph before list. But we need to avoid duplication. Could include overview asthen list. Now Requirements: "Particularly Relevant Backgrounds" bullet: - We're especially interested in candidates with a track record in outbound sales — people who are used to prospecting and closing new retail accounts, not just servicing an existing list. - Category experience in men's apparel, underwear, socks, accessories, outdoor, gifting, or seasonal is a plus. Also maybe "The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open." That's more about qualities; but we could put under Qualifications. Now Qualifications: from "What We're Looking For": - Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts. - Comfort selling to retail buyers and asking for the business, repeatedly. - Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales. - Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week. - Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders. - Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority. - High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure. - Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows. Also "You May Not Be the Right Fit" could be considered but not needed. Now Skills: maybe we can extract specific skills like "Strong retail math", "Excellent communication, relationship-building, and negotiation skills", "Ability to turn analysis into a clear commercial recommendation and present it", "High ownership, urgency, follow-through", "Willingness to travel". But these overlap with Qualifications. To avoid duplication, we could treat Qualifications as the list above and Skills as maybe more specific like "Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week." "Excellent communication, relationship-building, and negotiation skills." "Ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders." "High ownership, urgency, and follow-through." "Willingness to travel." That's basically same as Qualifications but we can split: Qualifications = experience and track record; Skills = abilities. Let's define: Qualifications: experience requirements (track record, territory ownership, etc). Skills: specific abilities (retail math, communication, analysis, ownership, travel). Thus: Qualifications bullets: - Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts. - Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales. Skills bullets: - Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week. - Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders. - Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority. - High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure. - Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows. - Comfort selling to retail buyers and asking for the business, repeatedly. But "Comfort selling..." could be skill. Now Benefits: list: - Work from home optional (please note travel is expected ~40%) - Laptop + whatever other equipment you need - Access to any AI platform that will make you better at your job - Medical, dental, vision insurance - Dog-friendly office - Flexible PTO, no need to accrue time take as much as you’d like - Flexible working hours, get your work done and generate results - Discounted and free products - Work every day with an incredibly smart, fun, and creative team